Getting My Social Media Ducks in a Row...

Real Estate Agent with RadnorLake Video

Getting My Social Media Ducks in a Row...
     Social Media. If many of you are like me, you are busy, engaged in the task of killing something and dragging it home. Yes, there are the benefits of meeting folks face-to-face to establish rapport. There there is the virtual side of marketing - blogging, Facebook, Twitter, Google+, your website -- on and on adnausium!
     My question to the masses is to what benefit?
It is difficult enough to spend an hour here in ActiveRain much less spend time on all the other social media sites. While I understand that it is important for organically moving you up organically in the search engines, I often wonder if this is a ploy by the search engines to get you to spend/waste time socializing virtually. My Gawd!!! I have "friends" I have never met in person and really don't even know.
     Lets face it. Maybe old fogies like me don't get it or are not willing to grasp the concept of texting someone in the next room. What ever happened to getting off your kiester, opening the door and engaging in a face-to-face conversation? Must we be constantly plugged into some mobile device?
     For now, as a business owner, I reckon that this is the game we must play in order to generate business and get noticed. Whether it will be for the better only time will tell.

Posted by


Creative Video Concepts - Brentwood, TN

7105 Crossroads Blvd; ste 102
Brentwood, TN 37027


Comments (20)

Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I don't think social media has completely replaced face to face, but it is the #1 way buyers and sellers choose an agent, so we've got to be there!

Feb 10, 2012 10:37 PM
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Scheduling is the key, be it everyday or not, just be consistent.

Feb 10, 2012 10:43 PM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Michael.  You cannot beat face to face marketing.  You get a real sense of the person.

Feb 10, 2012 10:49 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Face to face appointments are important. Online marketing is taking the place of print advertising in newspapers and magazines.

Feb 10, 2012 10:51 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Michael, your two cents is worth a pays alot to one's business to drop flowers off, invite for coffee, catch up with sellers new lives and just do it!! There is no replacement for it! We need to make the time...

Feb 10, 2012 10:55 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Face to face meeting is still the best IMHO............I only spend time on ActiveRain.

Feb 10, 2012 10:59 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Michael, We see all around that being "available" all the time is the new "norm" and it's not just with the teenages or 20 somethings. A 70ish woman said to us the other day ~ "You can text me in the middle of the night because I am always just steps away from my Iphone"!

Feb 10, 2012 11:14 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Michael, I think there's a lot of tradeoffs, and a wide difference in generational approaches.  If we only want to do business with people our own age, face to face will get it done.  If we want the young pups for clients, well their world is digital and we'd better be ready to play there if we want their attention.

Feb 10, 2012 11:16 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I'm shocked you have never stopped by for a face to face!  We've been here for 15 years!  However, should I visit my brother in Nashville, you might just see me at your door!

Feb 10, 2012 11:27 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Sir Michael you can get up off your kiester and come see me anytime.  I believe that tis the thing we are so far apart from the ones we interact with we just can't drive or walk to see the other person

Feb 10, 2012 11:51 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Social media helps create the face to face opportunities. Not fully embracing it yet, but can understand some of the benefits. Enjoy your day!

Feb 11, 2012 12:13 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Michael,

It's become the way for many to communicate a thought, ask a question (just want a quick answer) or answer a question. It's instant does not replace face to face it only enhances the relationship and opens up many more opportunities. Once embraced you can make the decision how much you want to's up to you to reach your own comfort level :). 

Feb 11, 2012 12:31 AM
Vince Chinell
VICO Home Inspection - Branson, MO

Michael,  When I went to school the most advanced equipment we had were two electric typewriters out of about 30 manual ones.  The fight was on to get these great new machines.  Look at what we do now.  Is it better?? I don't know but we sure can "reach" more people today with social media.

Feb 11, 2012 01:16 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Michael- I love the face to face or even a phone call.  I do have a Realtor with whom I work who is strictly into texting.  And, if that's their game, I'll play it. 

Feb 11, 2012 02:44 AM
Keith Gilkey
Re/Max Chesapeake - Elkton, MD
410-920-7214, Re/Max Chesapeake

Michael, I find face to face is always better. I also can say my website traffic would hurt without being here. So what to do? Clone myself! Have a great day!

Feb 11, 2012 03:49 AM
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Nose to nose, or pick-up the phone is still my preferred form of communication. I've not given into the texting thing yet, don't even have a smart phone. The pressure is on, and I know I'll have to make a change soon.

Have an Awesome day!


Feb 11, 2012 05:23 AM
Carl Winters
Canyon Lake, TX

Face-to-Face is good, but Social Media postings can reach a specific group at one time. I recommend  every avenue possible with common sense time management.

Feb 11, 2012 03:29 PM
Roy Kelley
Retired - Gaithersburg, MD

You can not beat face to face communications.

Until you meet face to face, you should stay in contact with all of your referral sources and your past clients on Facebook.  A Facebook page is fine for links to all of your blog posts. 

Feb 13, 2012 04:54 AM
Gloria Todor
Berkshire Hathaway Home Services - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Michael, Yes we have to keep up with this ever changing way to bring in business.  Yet nothing beats that face to face connection.  I just taught my 91 year old uncle how to text yesterday....he wants to keep up.  I guess all this stuff will keep us young like him!


Feb 13, 2012 11:07 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

With 87% of buyers look for their new home on the internet before ever calling a Realtor, agents MUST have a web presence which includes all the social media forums.

While I don't know the stats for other industries, I'm pretty certain that the number is quite high ass well.

Feb 16, 2012 02:07 AM