It's a Price War and a Beauty Contest

I tell my sellers that they have to beat all of the competition, somehow.  Sometimes we can beat 'em with square footage, or lot size.  Sometimes we can beat 'em on condition or location.  But if we can't beat them any other way, we've got to beat them on price!

Our jobs sure would be easier if all sellers could understand this from the get go.  Nicely written!

Very true....many people are all about emotion when buying a property. 

Tom ~ excellent advice in any kind of market.  I loved this:  I alway tell sellers if nobody walks in the front door, the home is either overpriced or poorly marketed. If buyers walk in the front door and will not make an offer, it's because they don't see the value for the price. There are two ways to fix it--put some make-up on the home or lower the price!

Hi Tom,  Another incisive and well written post.  Just had one sell in our area which definitely qualifies for the " Beauty Contest " part of your equation.

It's the emotional attachment that makes real estate such a challenge.  You're right, people have to fall in love with it (win the beauty contest) and it has to be priced well enough to make the decision easy.

Tom,

Another fine post.

Sally English

Tom:

It is unfortunate that the market has not improved for sellers.  And as long the market has not improved and sellers will need to add value to their homes to sell them quickly.

What a catchy title and so well aligned with the content and message. Very well said and clear as can be. Thanks for sharing your well written words of wisdom.

Well written blog Tom and right on the nose.  Now if sellers will just pay attention! :~)

Good afternoon Tom! Excellent post I have to say! You title is attractive and content is clear and concise. The advice to sellers are very useful and helpful! Thanks for sharing!

Happy Valentine's Day!

Sounds like your wife has been listening to Jackie Leavenworth, Tom! Definitely true and great advice.

Sharon

Tom, what a great way to frame the conversation with the seller! This puts selling their home in a context they can understand. Well done!

I have seen this saying before and it is so true.  To win the price war, one's home must be ready for the stiff competition and they can do that by having their home ready to show and be showcased!  Great post Tom!

Tom - Great advice since buyers are looking to get the biggest bang for their buck, and they want to know it's a great deal.

Great post - very clear - i hope sellers are reading too