For Christmas I was given one of the coolest gadgets ever, the Olloclip! And since then, picture taking will never be the same for me. Here's why:
The Olloclip is a lens accessory that attaches to the iPhone 4 or 4s. Just slide it on, launch the camera app, and you are in business. What the Olloclip does is provide 3 lenses in one compact package giving you wide-angle, fish-eye, and macro options.
Why is this so cool? The Olloclip is a game changer for me because:
- It sparks creativity
- It's very compact
- It is super easy to use
- It's way less expensive ($69.00) than a fish-eye or macro lens for my DSLR camera
- It attaches to my iPhone which means it's also attached to the web
With so much of our marketing being focused online, having the option to create more interesting videos and images in less time or even spontaneously is very important and the Olloclip does the trick.
A few ideas for Olloclip usage:
- Create a more interesting video shot/composition
- Interior photos of small rooms (bathrooms, kitchens)
- Macro image showing a detail of a story
- Fish-eye shot from above showing energy and activity at an open house
How would you use such a tool for your business?
Here are a few examples of images I've taken with the Olloclip:
Close up of an architectural piece:
Wide-angle shot of a social event:
Fisheye shot of the Ticor office in Renton:


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