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Armonk NY - Re-Marketing a House Requires Fresh Eyes

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Services for Real Estate Pros with Fresh Eyes For Your Home

Successful partnerships go a long way.  And when they come from Active Rain, they are even A beautiful stone fireplace begs to be the focal pointbetter.  This month, Debbie Gartner, The Flooring Girl, helped me get a house in Armonk, NY, resale ready.

A little history
The house has been on the market and has not sold.  The owners have moved on to their new, custom  home in Asheville, NC.  And, their wonderful Realtor knew that the house needed a professional opinion, so she called me in as a Westchester County home stager and interior decorator, to get my take.

What the house really needed was a fresh pair of eyes.  While most of the furnishings were already gone, there were two sectionals and armoires that still remained. The Brazilian cherry floor in the dining room, a wonderful architectural feature,  was hidden by too many oversized pieces to hide the scratches and improper finishing, closing up the space.  Italianate faux finishing could be found throughout the house and  a very worn carpet in an upstairs bedroom was completely uninviting.

The plan
Make the most of our limited budget.  Paint, declutter, refinish the floors and use what I had left strategically throughout the house, showcasing the most difficult room to furnish.

My painters painted over some very taste specific and dark walls, to both lighten and brighten up the house.  This was most important in the entry way where the walls were done in a faux brick pattern.  My movers moved stuff out, shlepped stuff back, and transported things from one room to the next, until I was satisfied.  And finally, The Flooring Girl, and her crew worked their magic.    Rather than replacing the old bedroom carpet, they ripped it up and refinished the oak  floor, to show potential buyers that hardwood is in fact, underneath all the bedroom carpeting. Brazilian cherry floors are back to life And in the dining room, they did an excellent job on the exotic brazilian cherry-exfoliating and re-polying back to new life and lustre.


Voila!! The Realtor and I think the house looks great and we’re both looking forward to the broker open house.   Here are a few before and afters:
Powder room after-neutral walls highlight the molding
Before-A blue powder room is too taste specific



















Dining room before-a dark and heavy space

Dining room after-lighter, less furniture and a pop of color









Comments(35)

Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! Loved the before and after pictures. Great transformation. Thanks for sharing and have a great weekend.

Feb 24, 2012 11:54 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Joanna--congratulations on the Feature--and a double success story since you and Debbie teamed up on this one.  The house looks gorgeous with your touch; the rooms feel warm and welcoming. 

Feb 24, 2012 04:08 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Joanna, a very nice transformation in the before and after photos. A fresh pair of eyes will do the trick.

Feb 24, 2012 09:27 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Good morning Joan-thank you so much for your words of confidence.

Barbara-you are right-the neutrals always win and it was a win-win with Debbie.

Thank you Angel Realty for the congrats.  You're an Angel!

Hi Janet-thanks so much-now let's hope for a quick sale!

Michael-thanks so much for stopping by.  Have a wonderful weekend.

 

 

 

Feb 24, 2012 09:36 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks so much and let's hope it will sell quickly.  Have a great weekend up there!  Brrrr!

Feb 24, 2012 09:51 PM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Congratulations on the feature Joanna, but more importantly congratulations on a job well done for this house. What a difference in that bathroom!

Feb 24, 2012 09:54 PM
FN LN
Toronto, ON

Hi Joanna - You did some fabulous improvements to the house.  A real benefit for the sellers.

Feb 24, 2012 11:07 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Al and Peggy, thanks so much, again, let's hope it sells quickly!

Good morning Mark, thank you so much for stopping by and I appreciate your generous comments!

Feb 25, 2012 04:42 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Joanna.... I didn't congratulate you on your feature.... congratulations....it was well deserved.

Feb 25, 2012 05:19 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

hi Joanna ~ that cobalt blue powder room was jolting ~ the new color is much calmer!!  Congrats on the Featured Post today :-)

Feb 25, 2012 06:06 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks Barb, you are the best.  Hope you are enjoying the weekend.

Maureen, yes it was a little heavy, with a gold leaf border on the ceiling-a little too taste specific. Thanks for the congrats!

Feb 25, 2012 07:06 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Joanna - It looks like the two of you were a great team and got the house looking terrific.

Feb 25, 2012 12:17 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Good Morning Christine-Debbie and her guys did their magic on the floors, for sure!

Feb 25, 2012 10:05 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Joanna- congrats on the feature and on a superb job on the home.  Connecting with Debbie is the icing on the cake. Glad that blue bathroom is gone!

Feb 26, 2012 12:29 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Kathy, yes, getting Debbie into the project was great for both of us and the bathroom is definitely an improvement.  Hope you enjoyed the crafts fair!

Feb 26, 2012 06:57 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

What an improvement!  Congrats on the Feature!  What a great success story...love hearing about two of my AR friends working their magic together!

Feb 26, 2012 09:57 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Yup, it was a great project and I hope we'll be able to do many more together!

Feb 27, 2012 12:57 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks so much Valerie, I so appreciate your taking the time to read it.  Have a great week!!!

Feb 27, 2012 10:11 AM
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Joanna -- congratulations on your feature-- but how could it not be featured, between the great pictures, and the fantastic way you showed AR members working together!

Feb 28, 2012 05:24 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Steven, thank you so much.  I have no clue as to WHY something is or is not featured but if it means partnerships between AR members, then I am sure that Debbie and I will work together again.

Feb 28, 2012 06:09 AM