Coaching, mentoring, whatever

Real Estate Agent with Prudential Choice Properties

Over the years I have changed my attitude regarding management of agents and offices.  It reminds me of how we have operated MLS. For years we were the gatekeepers of the information. We knew that the consumer had to go through agents to get any information.  The same could be said regarding new agents. They were completely dependent on the Broker for everything, from training, to leads, to marketing materials.

As we now know the internet has changed all of that dramatically. New agents are tech savvy and come to the table with web sites, lead generation programs and team admin support before they even start work.

One of our biggest problems as managers and owners is to demand accountability for profitability. Profitability for agents as well as owners is overshadowed by fear of agents leaving for greener pastures when things get tough or getting a better deal down the street.  We need to be honest with each other in developing a more team approach in tough times as well as when time are great. True analysis of finances from both an agent standpoint and the company will lead to a better understanding of what we have to do together.

As owners we are not jeopardizing confidential information if we at least keep our agents up-to-date with our company goals of cost cutbacks or consolidation.  One thing hasn't changed for me and that is the old adage of MBWA. (Management by wondering around)Coaching, mentoring, advising or whatever you want to call it, requires interaction of all important people to the operation. Agents, staff, managers, and owners need to all be held accountable for the overall goal of making a profit. Listening, rather than telling, has still been the biggest influence in my life in getting the job done.

Comments (2)

Brian Sharkey
SharkeyRE LLC - Tequesta, FL
SharkeyRE - #SouthFloridaBroker
Sal, good blog- its true agents come to the table with an arsenal of support in the past it was different.
Nov 25, 2007 10:24 AM
Steve Turkstra
A good mentoring program, especially when it comes to attracting new agents. It is important that the owners/brokers are active in the mentoring program and acknowledge the successes of the agents. our office has such a program and we have follow-up meetings for the group that graduated from the training program. We meet and share ideas on what has worked for us, ideas for pop-by gifts and how to generate business in this tough market. Our coach keeps in touch with us to make sure that we are following the program which show that they want us to be sucessfull.
Nov 25, 2007 10:46 AM

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