Is your state ready for Staging?

Home Stager with Inside Redesign, LLC

As Vice-Director (and soon to be Executive Director) for IRIS (Interior Redesign Industry Specialists), I get interviewed alot.  Right now, the topic of staging is hot!  Staging a home to sell, staging a vacant property, staging model homes, staging a party during the name it.

The biggest factor for many businesses like mine, or the 800+ members who are in our organizations, is that staging is not hot everywhere.  OK, we know it's hot in major cities, but in small rural communities, it isn't always the case.

In my opinion, (I would love a good discussion about this), after 8 years in business, providing services that cover the general need of clients I serve, the real estate agents are still the hardest person to sell staging services to.  Now, saying that, there are also many real estate professionals  who understand the advantage of using a service like this.  Many of you have taken the opportunity to capitalize on the opportunity and have taken training to do this?

So, I say, what is the best way you would want someone to present this type of service to you and what is the reasoning behind why you choose not to do it or choose to do it?



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Craig Schiller
Trempealeau, WI


FIRST congrats on your new postion. It great to see you on Active Rain and in our group Stage it Forward...

As stagers we know there is plenty of work to do... if we could get resistant realtors to work with us.

THIS is why this group was started... To share what you've learned and to learn from what is shared.

You to you this holiday...


Dec 22, 2006 08:18 AM #1
James Frazier
I am so glad you ask this question. I, too, would love to hear from those realtors who do not reccommend staging to find out their reasons and opinions. So how about it Realtors, can you share with us your position on this matter.
Dec 22, 2006 08:31 AM #2
Maureen Maureen
Orangeburg, NY
I think the realtor in my area are really enthused about staging and understand its value. The problem is getting homeowners on board.  I'm in NY and almost no one here has ever heard of staging.  It is hard for Realtors to convince homeowners to lay out the $$$ for something they have never heard of.  That's my take on it.  Realtors are my friends ;)  It's the homeowners that are harder to persuade - they just can't get their head around spending money on a house they are leaving.
Dec 22, 2006 08:46 AM #3
Jessica Hughes
Ambiance Staging - Boulder, CO

Welcome to AR and congradulations on your promotion.

You pose some interesting questions.  You might get more of a response from realtors if you posted this in some other groups that are made up of realtors.  This group is mainly stagers.....

Dec 22, 2006 09:55 AM #4
Dana Dickey
Inside Redesign, LLC - Cadiz, KY

To your point Jessica, I've asked with no real responses.  As staging professionals, outside of the large cities, how did you get the realtor to go for the service? 

In my area, the homeowner is open to doing whatever it takes to stage their home.  Yes, they perceive an expense, but generally, they understand the value.  Unfortunately, realtors are plenty and I know them all personally.  I've met with them, presented to them, paid for luncheons, board dinners, you name it.  The realtors I know (outside of one that is new and I'm working with), they are reluctant to sell any additional service because they are always asked to have their fees reduced.  Generally, the realtors sign up clients and often times never show the house.  They even admit they know they need my service, but unless the client wants it, they won't even try to sell it.  I've staged homes in November and December that sold after 5 days of staging with the realtor I mention I'm working with.  However, knowing this, and after a successful year of staging homes, the realtors still won't call me. 

Realtors are my friends.  I mean that literally.  They still aren't willing to pay me for the service or pitch it to the clients (even though they know of my successes).  The homeowners are not the problem.  So what is?

Just curious

Jan 01, 2007 06:05 AM #5
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