KWLS, Google RE, Zillow, yada, yada, yada

Real Estate Agent with Keller Williams Realty St. Louis


What's the 30,000 ft view for all of this?

IMO KW wants to control their listings for a bigger reason than is being disclosed. Giving the agents the flexibility to increase exposure and direct the marketing is just scratching the surface.

It's reported that Google is trying to work out arrangements with local MLS's to acqire listing info. Zillow is promoting listing uploads to agents and it seems that the BIG influences(Google ect.) outside the RE industry are up to something.

I'm confused, how about you! How's the view from your window? 

Doug Aegerter


Comments (59)

Buddy Snipes
Trusted Agent, Inc. - Northlake, GA

I could have made this up, but I thought that I read that KWLS submits to Google Base. Anyone know for sure?




Mar 26, 2007 02:52 AM


Listings are ads.


Blockshopper gives them away for free to help you better sell your properties and represent your clients.   

But that's only incidental to BlockShopper's purpose.

Thought you might want to know the Who and For How Much behind the What.

<a href="">BlockShopper - St. Louis</a> does just that!

Look forward to your review.


Mar 26, 2007 11:32 AM
Buddy Snipes
Trusted Agent, Inc. - Northlake, GA

Our office is submitting listings to KWLS like crazy. Some listings never make it; others show up under other company headings (i.e., Harmon Homes, Inc. or or ...). KW support is looking into it. Has anyone else had challenges with their KWLS submissions?

KWLS is too good of an idea to not work right.

In regards to my previous question about Google Base: KW support says no. So I guess I really did make it up!!! Life in the fast lane...

Mar 30, 2007 12:21 AM
Eddie Bigness
Keller Williams Realty - Walnut Creek, CA
I tried to enter all my listings on KWLS and the review took for ever. I'll still try to put them on KWLS but I think if there is going to be a review the listing should be active after 24 hours.
Mar 31, 2007 01:59 PM
Jeff Link
Asheville, NC
"Your Asheville Real Estate Link"
Everything you need is on the intranet. Gary is a genuis controling listing data part 1 
Apr 02, 2007 03:45 PM
Irina Netchaev
Pasadena Views Real Estate Team, Inc. - Pasadena, CA
Pasadena CA Real Estate

Eddie, the review of listings is controlled by your market center.  In our center, it's our MCA that pushes listings out.  Check to see who's responsible in yours?

Jeff, the link above is not working.  :-)

Apr 02, 2007 03:50 PM
Mike Nelson
Michael Nelson Jr. NY Real Estate Broker - Poughkeepsie, NY
Real estate success since 2004.

@Jeff Link:  Thanks for the link to the Unplugged with Mike Brodie .  That was a GREAT video. 

I love that I'm with the smartest and most progressive real estate company in the world! --And I MEAN that!

Apr 02, 2007 04:05 PM
Jeff Link
Asheville, NC
"Your Asheville Real Estate Link"
You need to log in to the Keller Williams intranet. Then it will work. Since it is proprietary to Keller Williams agents only. We can't let everyone rule the world you know. ps with link for a last name do you think mine would not work?
Apr 02, 2007 04:16 PM
Jeff Link
Asheville, NC
"Your Asheville Real Estate Link"
I'm with you Mike
Apr 02, 2007 04:24 PM
Uzi Husain
Keller Williams Integrity First - Scottsdale, AZ

conspiracy theories I love it...didn't we just get some kind of a bulletin message that one of the KW execs is going to be on the advisory board for Trulia.  Google is definitely trying to make MLS info available on the net, and I think I remember hearing something about how the HOUSTON MLS and Google are partnering up.  (Please correct me someone from Houston if I got my facts wrong)

Here's the thing, I really don't think Google's entry into this arena will necessarily sabbotage the value of a REALTOR.  Real estate is very local as we all know and sitting in San Jose, perhaps you can make the info more readily available but how do you put in an offer, how do you determine comps, how do you determine market value, how do you negotiate pre and post inspection issues.  Even the smoothest RE transactions have bumps, how do you get around those without a REALTOR on your side.  Sure, some of you are thinking well FSBO transactions happen all the time but it's just not apples for apples.

Uzi Husain
Arizona Realtor, serving Goodyear & The Phoenix metropolitan area 

Apr 26, 2007 04:07 AM
Colorado Springs Real Estate
Colorado Springs, CO


I would just say the KWLS is there to control the information on our properties as well as better interstate marketing.  

Apr 27, 2007 01:55 AM
Matt Ratcliffe, REALTOR
Keller Williams Realty Brazos Valley - College Station, TX

No hidden agenda.. No Control... 

Look KW has allways been about the agent, they wiil allways have the agent in mind,  Those of you that are KW know that the local ALC , the rergional and yes even the IALC would never let anything hurt the agents position in the Market Place.  10.00 dollars a month for all the technology we can stand.  Go KWR!

Apr 29, 2007 04:43 AM
Derec Shuler
Mile High Urban Living - Denver, CO
This is a great service as far as I'm concerned.  They provide my data to good portals that provide a useful interface and I get the lead without paying money back to some third party.  Way to go KW!
May 01, 2007 12:26 PM
Keith Sorem
Keller Williams Realty - Glendale, CA

The truth is that many of the agreements the your local association has with were written before we had a lot of the issues we do now.  I was at lunch with our association director and he put it this way:

NAR had a great opportunity with  They blew it.  NAR has created a profit center for THEM.  Not US.  They sell data (i.e. leads) to third parties, that turn around and sell them right back to us.  That's why the Northwest MLS (Washtington), effective June 1st, is CANCELLING it's agreement with and sending them NO MORE LISTINGS.

KW is for the agent, the people that do the work.  We'll get to put up more data than most other aggregators.  Have you LOOKED at your listings on  It's a rip-off.

NAR has lost that focus. Our director suggested that NAR shut down for a year and re-tool...but apparently they aren't listening to

May 09, 2007 11:40 AM
Matt Ratcliffe, REALTOR
Keller Williams Realty Brazos Valley - College Station, TX

You got it!!!!!

Matt Ratcliffe

May 09, 2007 02:18 PM
Frank Harris
Keller Williams Realty Centre - Columbia, MD

I think KW is on the right track. 

What type of deal did the NAR and our local associations make with Realtor dot com?

We do all the work you take all the profits, it sounds like a bad record deal, where the artist gets totally ripped off.

May 13, 2007 03:44 PM
Donna Grady
Keller Williams Realty - Wilmington, NC
Bringing Home Results

I haven't paid too much attention to  When I was told that I had to pay to enhance my listings, I just thought that it would not be worth it.  My buyer clients come to me with homes that they have searched on  My seller clients always ask me why their listings only have one picture on it.  I tell them because I don't pay extra for that.  The other day I went on to check for one of my listings. It lists Keller Williams Realty as the listing company with the KW office number.  My name was not there. I noticed that on the side column beside my listing was a picture of a local RE/Max agent with his full information listed.  He hasn't shown my listing so apparently his cost to be listed beside my listing hasn't helped him to get any calls about the property.  I would have liked to have seen my name and phone number beside my listing along with the KW information.  Hopefully with KWLS I won't really need to have the enhancement.  But who pulls up the KWLS?  Are you all saying that evidently I will get calls on my own listings because KWLS has put them out there?

It does upset me that the data that the consumer enters in the is being sold back to us as leads. 



May 14, 2007 03:26 PM
Jeremiah Johnson
4 Sale Tours - Sacramento, CA

Thank God for KWLS. With the the KWLS, The new Agent Sites, and the connection with yahoo, google, trulia we sould get to the number one spot in no time. I have been added my name to as many free business data bases and zillow also. My hits to my wesite have increased daily. My listings love the KWLS and the new opptions it give them to have there house listing on some of the top real estate websites. Also try using Visual Tours. Depending on your area you can create as many visual tours as you want and get your self listing on a few more sites.

 Good Luck to us all.

May 15, 2007 11:26 AM
David L. Britt
Platinum Realty, LLC - Olathe, KS
Doug, I think KW is really trying to provide a quality site with some really great benefits!
May 20, 2007 03:46 PM
Matt Ratcliffe, REALTOR
Keller Williams Realty Brazos Valley - College Station, TX

KWR gets access to WolfNet at no extra cost.  I wish Gary Keller could work on gas prices next lol


May 20, 2007 03:55 PM