Home Staging is More than Pictures and Pillows!

Reblogger
Home Builder with The Flooring Girl

This is a wonderful post from Kristine Ginsberg.  She is so right...so many homeowners get stuck in picking what THEY like rather than what will appeal to POTENTIAL BUYERS. It's important to remain focused on the objective - sell your home for the best price and as quickly as possible.

Original content by Kristine Ginsberg

 Home Staging is More than Pictures and Pillows!

During my career as a Morris County, NJ Home Stager I repeatedly find there are so many misconceptions about home staging. We are not decorators focusing on your personal tastes and décor. Professional home staging focuses on highlighting your house’s architectural features and neutralizing the space so buyers can see themselves living in it.

Moreover, a good home stager will know your market demographics and tailor the décor to appeal to the broadest audience.  It’s NOT about your personal taste, but capturing the attention of the most buyers on MLS and in person.

Do NOT be offended by the changes we make. It’s not personal! Prior to selling, your home is your sanctuary, a reflection of you and your family. We don’t live in spotless homes with limited furniture and no personal items. But, that is how we SELL Them. Now that you’re selling you need to look at it like a commodity to be marketed for sale with the focus being on the home, not its décor.  More importantly it has to have MASS appeal!

A good home stager will know what art, accessories and paint colors are appropriate and the most popular by the general public. This Morris County stager researches Benjamin Moore, Sherwin Williams, Valspar and Behr’s hottest neutral colors because that’s what people want.

A good home stager will draw your eye to the windows, fireplace, french doors and compliment your crown and baseboard molding along with any other architectural features.  We take the guess work out of furniture placement, room purpose and maximize each room highlighting its square footage. Yes, we add art and accessories, but limited and only to compliment the room – not be the focus.

Only 10% of buyers have the ability to envision what your home could be. The other 90% will move on to your competition who did prepare their home for the market. The amount of money you invest to stage your home is a fraction of a price reduction.  

Change your thinking and instead of accepting a price reduction as part of the selling process, chose a new and innovative marketing strategy to help sell your home by calling this Morris County Professional Home Stager @ 201-602-2562!  

 If you enjoyed this post click:   Thank You! 

Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562

 

Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

Morris County Staging: Portfolio

Email: Kris@elitestagingandredesign.com

 

           

Comments (4)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Debbie,

You are right this is a informative post to re-blog. How did I miss one of Kristines's post..they are always so excellent!

Feb 18, 2012 09:33 PM
Edward Gilmartin
CRE - Boston, MA

Great information..home staging does not cover up a bad home but accentuates the positives of a home.

Feb 18, 2012 09:43 PM
Hillary Sheperd
Servpro of Scarsdale / Mount Vernon - Scarsdale, NY
Co-Owner ~ Servpro of Scarsdale / Mount Vernon, NY

Debbie & Kristine:  Thanks for sharing the great staging info.  So lush and lovely in Krinstine's photos

Feb 19, 2012 05:24 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Debbie and Kristine - OMG!  What a difference.. There is absolutely no comparison. either you wish to sell or not to sell...great staging info..

Feb 19, 2012 07:47 AM

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