One of the most powerful tools in my arsenal...and I get 8 for $1

Real Estate Agent with Century 21 Family Realty, Relocation/Recruitment Director

Yes, you read that title right.  I have a very powerful tool in my arsenal and yes I can get 8 of them for $1.  They are not hard to find, they can be located at just about every turn in the road.

What is this magical tool that I have that I get 8 of for $1, you ask?

A simple thank you card.

In today's world of fast paced impersonal contact we often do not take the time to do the little things that make a difference.

Sure, you can send out an email to 100 people at the time telling them thank you for something they did or said but it takes time and personal commitment to ACTUALLY send someone a thank you card.

I know that when I receive a small envelope that it is not the usual "junk" mail that arrives in my mailbox everyday and you can bet that I am going to open it quickly.

This is a simple way to help you stand out among all the other real estate professionals out there that are mailing the junk letters and the recipes.  People will at least take the time to open the small envelopes and read what is inside.  By writing a short message and affixing your business card to the inside you are much more likely to be remembered than the recipe card do I know this?  I get recipe cards from real estate people and if it doesn't catch my eye it goes in the trash.

But, a thank you card, well thought out and tastefully done, can be a memorable impression.

It doesn't have to be for something huge, it can be for a small gesture, the parking attendant, the guy at the grocery store, the friend who helped you in your time of need, etc.

Just open your mind's eye and you will see many possibilities to use this "secret weapon" and maybe even gain from it's use.


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Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate
Don't forget other agents, loan officers, attorneys, home inspectors, etc.  Everyone who helps us get that final paycheck deserves a thank you as well (and are a great source of referrals!)
Nov 28, 2007 01:59 AM #7
Steve Saunders
e2 Property - Houston, TX

The world has lost the personal touch, great post

Nov 28, 2007 02:27 AM #8
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Jeff, and I thought you were talking about bullets...

I couldn't agree with you more, "thank you" cards, or any kind of greeting cards will go a long way and have a positive effect.


Nov 28, 2007 02:51 AM #9
Suzanne Sands
Pavao Real Estate - Somerset, MA
Somerset MA Real Estate

Hi Jeffery,

I love thank you cards, they do stand out from the crowd especially if they are handwritten. :)

Nov 29, 2007 10:49 AM #10
South Austin Real Estate Blog
Sky Realty South Austin - Austin, TX
Good reminder Jeff, I make my own thank you cards being an avid card maker.  I have gotten calls from my handmade thank you cards, its a great touch.  I realize everyone doesnt have the wantto to make their own cards and this sets me apart.  I premake Thank You cards and have them with me at Open Houses and fill them out in the extra time there.  That way I dont forget and can add a detail about the persons visit to the Open House, then the next open house in that neighborhood I send out Invitations to those people.  Its a great circle and brings back repeat visitors.  Yes I am working with a couple of buyers I generated from this method.
Nov 29, 2007 11:01 AM #11
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT

Just imagine, writing 5 notes a day, 5 days a week.  Our Buffini systems encourage us to do this.  It is a large part of my continued success.  You have taken your time to write it, short and handwritten, yet, a very valuable tool:) You can write them to anyone you know, or who you have met that day.  My family especially appreciates them:) They know how busy I am, yet, I write each of them notes.  It is equally nice, to receive a handwritten note.

Nov 29, 2007 11:14 AM #12
Mary Ellen Elmore
Nunnelly, TN
Thank you so much for the reminder that simple, old fashioned things, like godd manners and please, and thank you are still so important, even in today's fast paced world.
Dec 09, 2007 05:41 AM #13
Ken Tharp
Iowa Equity Exchange - West Des Moines, IA
Section 1031 Exchanges, Iowa/U.S.

Thank you cards really do make a difference. I know when I receive one, it brightens my spirits for quite some time. I received one for a little presentation that I gave recently and it makes me eager to help this person out whenever I can.

Ken Tharp, Iowa Equity Exchange

Dec 09, 2007 07:24 AM #14
Nancy Moeller
Seven Gables Real Estate - Anaheim Hills, CA
Excellent point - low cost, high pay off.
Dec 09, 2007 08:24 AM #15
Ginny Warsaw
Rand Referrals LLC - Murrells Inlet, SC

Handwritten "thank you's" are the best way to keep you in a potential clients mind.  I always write them out before I leave an open house or just as I get home so I have them postmarked by the next day. I have also used them for expired's and fsbo's. It's better than Spam!!!

Dec 09, 2007 09:31 AM #16
Lewis Poretz
Bank of England Mortgage - Annapolis, MD
Mortgage Loan Officer - Lending in 50 States
Nice to be reminded of this and I agrre 100% with you.   thanks for the post
Dec 09, 2007 11:09 AM #17
Monica Bourgeau
New Phase Business Coaching - Portland, OR
Business Coaching
Great reminder, thanks for the post.
Feb 05, 2008 12:58 PM #18
Trey Thurmond
BCR Realtors - College Station, TX
College Station , Texas Homes
Sometime a phone call out of the blue just to say thanks,, works well also.
Feb 05, 2008 01:04 PM #19
Harley Ramsey
Keller Williams - Chatsworth, CA
Chatsworth, CA Real Estate
I agree, and thanks for the reminder!  I sent an agent friend a card once to thank her for something, and she said she felt special all day because she got a card...needless to say, she sent cards to people that evening!  I really like Gail's idea of handmade cards....I had a friend in college who made cards for special occassions and she still comes to mind when I see a handmade card.  Art isn't my strong suit, though, so I will stick with regular cards.   Cheers, Harley
Feb 05, 2008 01:49 PM #20
Bill Somerset
Re/Max Realty Group - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent
I agree.  A great idea.  I have been sending thank you cards to my co-broke's for the past couple years, now I guess I need to expand that a little more!
Feb 06, 2008 02:01 AM #21
Rick Tourgee
Robert Paul Properties, Inc. - Provincetown, MA
Provincetown and Cape Cod
Like Fran stated above, I also took the Buffini course where we were taught to send out 5 personal handwritten notes a day.  The people receiving the card, knowing you took the time to write it out, deeply appreciates receiving your thoughts- knowing you didn't "mass mail the card to everybody in your database.
Feb 06, 2008 04:46 AM #22
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX
Hey Jeff, You're right. No doubt. As busy as we all are these days we tend to overlook the "little" things. This should be considered a "mandatory" thing. Thanks for the reminder. Deb
Feb 06, 2008 10:42 AM #23
Carolyn Gjerde-Tu-Davis
Lyon Real Estate - Davis, CA
Ca Real Estate
Jeff you are right.  Personal notes do work and I need to take sometime today to write some.
Feb 07, 2008 01:55 AM #24
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor


I think it is harder for a guy to remember to send these notes. My wife is really good at it and sounds like these ladies commenting are as well.

Feb 07, 2008 10:27 PM #25
Josh Perrington
Arkshire Financial - Marietta, GA
Good job Jeff!  Although may "know" that writing a simple note is powerful & useful...few ACTUALLY take the time to make it happen.  Keep up the good work & those cards will pay off!
Feb 08, 2008 12:50 PM #26
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