Earlier today I watched this fascinating video on The Social Media Revolution. In my mind I kept hearing all of the excuses that we have, as busy professionals, not to work our social circles or media streams.
I also was engaged in a blog conversation with Jeff Turner about Pinterest and the Importance of Quality Conversations. He stated that for him, Pinterest was not an effective social media source as it did not help make conversation and deep social interaction.
Personally, I don't use Pinterest for deep social interaction, more because things look pretty and at heart I'm a visual person. It's probably one of the reasons I got into home staging. (I also happen to own a crafty social network, so I am very inspired by the arts, crafts and DIY sections of Pinterest).
Still between the blog conversation with Jeff and his followers, and this new video, it really has made me think today about our social connections. Add to this the fact that Google and Bing have now changed their SEO filtering to include what your friends like and recommend and the entire way we look at the web may be changing.
Search Engine Watch discusses the Future of SEO and provides this handy little chart to the right.
What I think is really important about it is that all the discussion we've had over the past few years about writing SEO into our blogs, maxing out meta tags and keywords all may become mute with the new social media dynamics.
Thinking about the way social media affects our home staging business or our Real Estate websites it's clear that we may have to make some changes. It's not going to be enough now to own "Charleston Home Staging", now you'll need your collegues and clients to "like" your fan pages, reblog or share your latest posts, or at least +1 you into their friend circles.
Every person, including the one sitting on the couch next to you in your own living room, may find a different answer in their search engines, all because of who they know and what they share.
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