Home Staging is More than Pictures and Pillows!

Reblogger Margaret Woda
Real Estate Agent with Long & Foster Real Estate, Inc.

Crofton home sellers, take note.  This post is a terrific explanation of what a professional home stager does... and why she does it.  As you'll soon see, home staging is much "More than Pictures and Pillows!"


Original content by Kristine Ginsberg

 Home Staging is More than Pictures and Pillows!

During my career as a Morris County, NJ Home Stager I repeatedly find there are so many misconceptions about home staging. We are not decorators focusing on your personal tastes and décor. Professional home staging focuses on highlighting your house’s architectural features and neutralizing the space so buyers can see themselves living in it.

Moreover, a good home stager will know your market demographics and tailor the décor to appeal to the broadest audience.  It’s NOT about your personal taste, but capturing the attention of the most buyers on MLS and in person.

Do NOT be offended by the changes we make. It’s not personal! Prior to selling, your home is your sanctuary, a reflection of you and your family. We don’t live in spotless homes with limited furniture and no personal items. But, that is how we SELL Them. Now that you’re selling you need to look at it like a commodity to be marketed for sale with the focus being on the home, not its décor.  More importantly it has to have MASS appeal!

A good home stager will know what art, accessories and paint colors are appropriate and the most popular by the general public. This Morris County stager researches Benjamin Moore, Sherwin Williams, Valspar and Behr’s hottest neutral colors because that’s what people want.

A good home stager will draw your eye to the windows, fireplace, french doors and compliment your crown and baseboard molding along with any other architectural features.  We take the guess work out of furniture placement, room purpose and maximize each room highlighting its square footage. Yes, we add art and accessories, but limited and only to compliment the room – not be the focus.

Only 10% of buyers have the ability to envision what your home could be. The other 90% will move on to your competition who did prepare their home for the market. The amount of money you invest to stage your home is a fraction of a price reduction.  

Change your thinking and instead of accepting a price reduction as part of the selling process, chose a new and innovative marketing strategy to help sell your home by calling this Morris County Professional Home Stager @ 201-602-2562!  

 If you enjoyed this post click:   Thank You! 

Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562


Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

Morris County Staging: Portfolio

Email: Kris@elitestagingandredesign.com




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Doug Bullwinkel
Envoy Mortgage - Roseville, CA
NMLS #281609

What a huge difference you've shown in these photos.  I wouldn't even consider the before photo for someplace that I'd want to live but the after photos would appeal to just about anyone.  Thanks for the comparison.

Feb 19, 2012 12:54 PM #1
Captain Wayne - Rowlett Real Estate School
REcampus Fully Accredited Florida ONLINE & Classroom Training in Destin, Pensacola Florida - Panama City Beach, FL
Rowlett Real Estate School / Owner and Instructor

Great Photos!  Thank you for re-posting the home stageing tips!

Feb 19, 2012 10:45 PM #2
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Margaret...that was ONE room!!!

I can only imagine how many PODS they must of needed to make the rest of the home look that way. But I bet ya it shines!

Staging is so important....many of my listings have been vacant, and those that have not, would just not pay for staging no matter how much I talked it or stressed it. I now have a potential listing coming up and I think they will bite.

Thanks for the share my friend!


Feb 20, 2012 12:58 PM #3
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Margaret Woda

Maryland Real Estate & Military Relocation
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