Business Cards can help you move your career forward..........

By
Mortgage and Lending with Social Media - Infinity Home Mortgage Company, Inc

business card -- Angela Phillips

You basically can call it a "Pocket-Sized Promotion". How many of you have your cards with you at all times?  Myself, in 14 years, you caught me maybe twice without a card. Networking, we all do it. What a quick and easy way to advertise. 

Rich Jacobson wrote a post : "Personal Photos in Real Estate Marketing" - the Debate Continues! This was more geared towards web sites, but brings up an interesting point in general.

 

The integral part of business is the often overlooked business card. So many of us think it's a casual business when presenting our business card to someone else. Many are either shy or just feel like it's an intrusion. In other countries, business people regard it as a symbol of respect. 

Mercedes Alfaro, president of First Impression Management, Inc, believes that we can take a cue from Japanese business by paying more attention to the manner in which we present our cards.  Some tips that she suggest:

  1. "Present your business cards in the direction where the receiver doesn't have to turn it around to read it."
  2. "Don't write notes on the business card while the owner is watching -- you are defacing their business image. You can take notes, but do it when you are not with the owner.

 

Proper Etiquette

Your business card and how you tend to handle it is a very personal part of your business communication. It's like a handshake, which is how we make an impression in regards to the way it is presented. A "weak" handshake as opposed to a "firm" handshake. Same as business cards. Going back to what Mercedes had mentioned, giving your business card in a way that others will remember you and want to "get in touch" with you. It's also very important to know how and when to present your business card without seeming to pushy. This is a common mistake made often.

Meishi, the Japanese word for business cards, are presented almost ceremoniously to others in Japan. This is something that we as American's can learn from another culture that is highly respected and used throughout Europe and the Eastern civilization. Though our culture does not necessarily call for such extravagance, there is still no excuse for ruthlessly hurdling your business card at anyone who comes your way.

Key point: Giving your business card.  If you want to pass out your card, and the person that you are speaking to has not asked for it, ask them for their card first. If they still haven't asked for it then, this might mean that they don't want it and there is a good possibility that they will throw it away, says Mercedes in her article.


business cardImage

I mentioned pictures on a business card. Many prefer not to have a picture and this was mentioned in Rich Jacobson's post. Each card does not fit the same style that you should have in regards to your industry. Meaning, the card to my right is more of a marketing card for web design, having flair, and a unique way to advertise. But in the mortgage industry, I would still want to keep it somewhat simple and direct. In real estate, it could be a little different. Sometimes marketing yourself or branding yourself as  Angus Woodbury
has done, can be very appealing, if done correctly. http://www.yourbestmooove.com/

 

Last, it's considered disrespectful to pass along a wrinkled, torn, or damaged business card. Be sure to keep them safe, such as a leather-bound business card holder. Any typical business card holder would do. And don't let business cards fool you. They are just not for owners of companies or those in the business world. 

Update: Please don't hesitate to share what your cards look like with us. I would love to pick up some new ideas.

 

UPDATE : 9/03/07   My business card. This one has some good weight to it and is laminated.

business card

 

 

 

 

Update : 7/25/07   Here is a follow up to this post. In this post, I have compiled the many suggestions and ideas listed in the comments section from this post.

Business Card tips -- Part 2

 

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Copyright © 2011 by Jeff Belonger of Infinity Home Mortgage Company, Inc

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Re-Blogged 2 times:

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Rainer
21,803
Access San Diego
San Diego Real Estate - San Diego, CA

who doesnt have a business card in this business?

Sep 03, 2008 08:25 AM #327
Rainmaker
727,782
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Great post and so many very good ideas!  Thanks for sharing!

Sep 03, 2008 11:20 PM #328
Rainer
20,154
Edie Lomason
Michael Saunders & Company - Venice, FL
BA, ABR

Jeffrey - I think your business card is too busy.  I think maybe the logo is too big.  There is just something about it - There is no where for your eyes to rest.

The tennis player card looks like it is for a tennis pro - Silly.

I have 3 different cards that I use.  None have my picture. 

Sep 03, 2008 11:58 PM #329
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

MIKE....  my pleasure and thanks for those polite comments..

ENRICO...... I am glad that this could help.  I think it's very important, in regards to business cards. I can't tell you how many that hand me a card that is flimsy and weak.  thanks

FRANK....   in 16 years, I have been caught maybe twice ever. Also would carry them in the car.  But if you are a net-worker, they are very important. The worst someone could do is throw away your card.  thanks

ACCESS SAN DIEGO.....  you would be surprised at some just don't.... kind of scary... or, they take a while to get them, when it's extremely cheap to purchase.  thanks

NORMA....  my pleasure and thanks for the compliment.

EDIE.....I appreciate any type of criticism....  and maybe the logo could be a tad smaller.... but the rest of the info, even though some will say not necessary, it's very important contact and marketing info.  How about sharing some of your cards?  Besides, my answer to my card... they want me, not my card....  I want to stand out in my voice,.. my card is my info, not to impress, to woo, to win someone over. My card is very strong in thickness and that is important. Just my .02.  thanks

 

Sep 04, 2008 03:13 AM #330
Rainmaker
216,697
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

This has been a vey helpful post for me -- thank you.  I'm getting my card redone, so it has been great to read all thse great opinions.  I'm opting for no photo -- our logo only -- if I was really cute maybe I'd change my mind, but I want people to remember by service, not necessarily my face! 

Sep 06, 2008 02:13 AM #331
Rainer
5,888
Susan Deering
Beautiful Spaces - Calgary, AB

I agree - it you don't have a business card, how can you quickly and instantly promote yourself. This little piece of paper holds so much valuable information. I am a keeper of cards myself - once I have someones card, it goes into my file and there are many times that I refer back to it, even if it's years later. They are probably the best marketing tool of all!

Sep 06, 2008 03:51 AM #332
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

MARGARET......  my pleasure... and I would love for you to come back and to share your previous card with your new business card.  thanks

SUSAN.... not only does it hold very valuable information, but it's the cheapest form of advertising that you could possibly do.  Thanks for the feedback...

JOEL.....  thanks for stopping by...

 

Sep 08, 2008 03:03 PM #333
Rainer
14,325
Rick Riddell, Manager, REW™
Weichert, Realtors - Watson & Associates - Coppell, TX

What a great post and comments .... a lot of great ideas and feedback. 

Sep 19, 2008 12:59 PM #334
Rainmaker
55,325
Chris Sonaggera
Yukon, OK
Keller Williams Elite, www.BuyInOKC.com

I always have business cards in the car with me, so I can leave them just about anywhere. 

Sep 23, 2008 05:50 PM #335
Rainer
78,084
Rebecca Schrader
Competitive Insurance of Dundee - Dundee, FL

Jeff,

I always, always have business cards with me...in fact I'm often asked for them. (it's important to always network...in the fashion you share with us, of course) I am very old school when it comes to business cards. I am accused of keeping them in my Rolodex...(ahem...yes, I still have one of those)...it's always at the ready...They ask me here in the office, "don't you feel they take up too much space, just store their information all electronically" Well, I suppose I could do that, however as with Angela's business card, some of them have pictures...and I know those people...it's as if I'm throwing THEM away in the trash...make any sense? I keep them & they're not in my way...and I DO discard the ones that are no longer in business...duh! lol (makes you want to go ahead and get your photo on your cards now doesn't it?) good thinking...

Sep 24, 2008 05:44 AM #336
Rainer
78,084
Rebecca Schrader
Competitive Insurance of Dundee - Dundee, FL

Jeff,

I always, always have business cards with me...in fact I'm often asked for them. (it's important to always network...in the fashion you share with us, of course) I am very old school when it comes to business cards. I am accused of keeping them in my Rolodex...(ahem...yes, I still have one of those)...it's always at the ready...They ask me here in the office, "don't you feel they take up too much space, just store their information all electronically" Well, I suppose I could do that, however as with Angela's business card, some of them have pictures...and I know those people...it's as if I'm throwing THEM away in the trash...make any sense? I keep them & they're not in my way...and I DO discard the ones that are no longer in business...duh! lol (makes you want to go ahead and get your photo on your cards now doesn't it?) good thinking...

Sep 24, 2008 05:44 AM #337
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

WATSON.......  thank you very much. yes, I thought there were a lot of great ideas in this one. thanks again.

CHRIS & JENITA...... . I think I have been found without my cards maybe 3 times ever in the last 15 years or so....  I always make an effort to have them with my money and cards... thanks

REBECCA....... .  yes, I think it makes sense. Especially for the fact that a roledex is very small to begin with. I would keep them as paper and electronically.  And yes, as I mentioned to Chris above, I always keep them with me... my business cards that is.  thanks for the feedback.

 

Oct 20, 2008 02:52 AM #338
Rainmaker
43,290
Marie LaVoise, CENTURY 21 Platinum Properties
CENTURY 21 Platinum Properties - Clarksville, TN

Jeff, This has been a great blog, I thought I was the only one who still used a roledex. It seems the easiest way to remember someones name is to have there picture on a business card, this way when you have a few extra minutes a day you just flip through.  

Oct 23, 2008 10:39 AM #339
Rainmaker
372,700
Terri Poehler
Realtor - Coral Springs, FL
Coral Springs Real Estate Agent

I have my business cards everywhere. In my wallet, car, purse, breifcase. You never know where or when someones going to ask for them.  To go through a ton of them is a good thing.

Nov 10, 2008 09:37 PM #340
Ambassador
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

 

MARIE..... . I agree, I think a picture helps to remember a name. I guess it depends on how your card is set up, because a picture could clutter up your card also.  And thanks for the compliment...

TERRI...... .  I would agree, going through them quickly is a good thing.... many use to think if you left them everywhere, that it was a waste of money. But think about it... it's one of the cheapest forms of advertising...  thanks

 

Nov 15, 2008 09:51 AM #341
Rainmaker
335,041
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA
Some great cards here...makes you begin to think....thanks!

Lori Cofer Beasley Realty Pullman WA

Lori Cofer, Beasley Realty

Jan 07, 2009 02:53 AM #342
Rainer
32,829
Alisa Stone Herring
Stone Real Estate Group, LLC - Panama City Beach, FL
CRS, GRI

I love seeing eveyone elses cards- great idea.

 

I really like the idea to put "search www for all the area" homes on the back of the card- I may just try that

Feb 12, 2009 03:49 PM #343
Rainmaker
149,251
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

I also made stickers out of my business cards and attach them to literature I give to clients, even maps.

Sep 24, 2009 12:00 AM #344
Rainmaker
199,540
Mark Velasco
Sharpstone Realty, Inc - Whittier, CA
Listing Agent-Whittier & Surrounding ciities

Interesting post Jeff. I focused a lot on my card itself. However, I have not really paid attention to how I present my card itself.

Sep 25, 2009 07:07 PM #345
Rainmaker
1,045,281
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Jeff.....Talk about a successful and popular Post, you posted this back on the Early AR days in 2006..I have a New Card Since my First post..here it is, it represents the face of one of my web sites..

Card Front for Fred Carver ReMax

Back Side of Fred Carver ReMax Bus Card

Mar 30, 2010 11:45 AM #347
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