How Can Real Estate Sites Fare Better in Search Engines?

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Title Insurance with myClosingSPACE

The most recent post at the piloSEO blog discusses some of the main problems with a lot of Real Estate websites and offers some advice on how they can improve. Like NAR says Real Estate is Local so the local sites should be on the first page for local searches. In too many cases they are not. Instead you see the the SERPs dominated by the likes of Zillow, Trulia, Realtor.com, and the big national brands. Of course there are a few local sites that pop up but IMO there should be more local sites in the top of the SERPs because they know more about their area. 

If a few changes are made they could move up there but it takes some education, dedication, time, and maybe money. But it will be more than worth whatever it costs in terms of time or money when the leads start rolling in from the engines. People are out there looking for a local realtor but they have to go through too many steps to get there. If they can find you on the first page they are going to be more satisfied and you will have more customers. Check out the post here to see some of the problems many real estate sites exhibit and how they can be fixed.

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Rainer
10,668
Jeffrey Helton
Real Living Gateway Realtors - Ridgewood, NJ
Real Living Gateway Realtors
I read the link and it has some good points.  In short, there is no short way to the top.
Nov 30, 2007 11:08 AM #1
Rainer
28,233
Mark Pilatowski
myClosingSPACE - Manhattan, NY
Yes, but there are plenty of fast and easy ways that will send you to the bottom. Just like everything else, getting to the top is hard work and languishing at the bottom is easy as pie.
Dec 05, 2007 12:43 AM #2
Rainer
24,068
Jim Willis
Rose and Womble Realty - Virginia Beach, VA
Knows Virginia Beach Area Real Estate

Good informative post; Thanks! SEO is a continuous effort as criteria from Google and Yahoo change frequently. It's good to hear continuing information that major search engines place less value on links for links sake.

 

Dec 05, 2007 03:51 AM #3
Rainmaker
520,268
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA
SRES, e-PRO,ABR,GREEN,CSP

Mark,

Anything worth having is worth working for....languishing at the bottom is not for me.

Dec 07, 2007 06:19 AM #4
Rainmaker
76,453
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate
Thank you, I'm off to check out the link.  It seems like the big dogs are always at the top of Google here...
Dec 10, 2007 06:17 AM #5
Rainmaker
310,850
Pam Graham
All Real Estate Options - Jacksonville, FL
Jacksonville, Clay & St Johns Counties

Mark,

Great post, I bookmarked the link you gave. Thanks for sharing.

Dec 10, 2007 06:34 AM #6
Rainmaker
109,281
Jill Wente
Better Homes and Gardens Real Estate | Gary Greene - Spring, TX
Realtor, CRS, MCNE, CHMS
Great post. I review the article from the link. Some of the information I already knew with some being brand new.
Dec 13, 2007 09:05 AM #7
Rainer
20,554
Vangie Williams
Prime Residential - Serving Virginia - King George, VA
Real Estate with Personality
Great Great Great Post.  You hot the nail on the head.  This is very useful information.  Thank you for sharing.
Dec 15, 2007 04:37 PM #8
Ambassador
891,651
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Focusing on a niche helps, too.  But, the keyword stuffing is the thing I see the most of.  In the last couple of weeks I have seen at least two posts TELLING people to keyword stuff in their page one content. 
Dec 16, 2007 02:32 AM #9
Rainer
16,614
Rene Galvan
RGV Realty - McAllen, TX
Mark - you piloseo post is pretty good. To compete in my submarkets, I use template sites that are completely customized. To improve rankings, a domain name that includes one of the keywords will climb faster. The locals that have sites that have been up for many years are harder to bump than the nationals in my market, but hopefully I'll bump them soon.
Dec 16, 2007 03:38 PM #10
Rainmaker
1,088,949
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
Mark - Checked out your post and made a comment over there.
Dec 24, 2007 06:28 AM #11
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Rainer
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Mark Pilatowski

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