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Pricing a listing.....

By
Real Estate Broker/Owner with Northshore Properties Realty


 When a home is “Listed” above what the buyers are willing to pay and what banks are going to appraise it for, we are just wasting our time.  We wind up with:

  • A home that sits on the market, has minimal offers and ultimately never sells.
  • Disappointed sellers: the inflated price set the stage with a false sense of hope that they may get “$$$” for their home.

The best way to avoid all the disappointment is to market the home competitively from the very beginning.  Below are some pointers for you to consider.

1.Have an agent do a comparative market analysis of your home (CMA) This will give you a demonstration of what other buyers paid for homes similar to yours. The agent will make adjusts up or down depending on the amenities of your specific home.

2.Get a bank appraisal to find out exactly what the bank determines your property to be worth. (If your home does not appraise for what you are asking, or even what someone is willing to pay, it will be very difficult for the prospected buyer to obtain a mortgage on the property)

Having a bank appraisal is fairly inexpensive when considering how much time you can/will save.  And everyone knows what they say;      “timing is everything”  & “time is money”

Mary Borth
Bloomington-Normal, IL
LuxeHomesBN.com

So true. As an agent, that difficult conversation at the listing appointment is ALWAYS worth it in the end. Saying what a seller wants to hear is bad for everyone.

Feb 20, 2012 11:51 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Good advice, Gina.

      I'm working with a Seller where there are very, very few recent comps.  There have been a dozen expireds and "gave ups" over the past year in her neighborhood.  All of those houses were overpriced.

    I advised the Seller to hire an Appraiser to determine the Value / List Price.   The Appraiser will give her a realistic price, so that she won't lose time on the market.

Feb 20, 2012 12:31 PM