First of all, it's not always just about the house itself, it's about the ability to capture potential buyers isn't it? I'm on the mortgage side but, I can tell you, the last open house I attended I don't think the realtor quite understood this concept. he had a sign in sheet, he didn't say anything to people, handed out no business cards, etc. and I thought "what a waste of his time!". I was there for 45 minutes and had to ask him for his card-of course, I never called him and why would I? In 6 months he'll be out of business!
In order for an open house to be successful depends on a lot of factors. Things I can think of include:
- The home itself how's the curb appeal? Why would I even want to walk up to it?
- Condition of the property inside and out
- Is the home showing empty or is it staged
- Is it open and lit or dark and cluttered?
- What draws them to that house over others?
- is it dated or does it have attractive upgrades?
- Other events going on in area that could effect traffic-both good and bad
- Pricing-is it priced accordingly?
- Are there 1st time home buyer options (loans/grants) available and advertised on site?
- Atmosphere-available Snacks/drinks-the longer they stay, the more the home may grow on them
- Advertising-was it directed to the right market?-Are you telling low income about higher value homes, etc?
Please respond some other ideas that I may have overlooked and I will update this list. I think this could become a great source for how to put together a successful open house campaign. They say only 5% of homes sold are a result of an open house. I guess our job is to be that 5%. Realtors, don't forget, the open house isn't just for the house that's open, it's also about generating potential buyers!