Great Tip of the Day
When should you post your houses?
I love getting Real Estate Magazines… say what you want about the internet, but there’s nothing like physically flipping through a book or magazine for that passage you’re looking for, or just turning the page! Today’s tid bit on Real Estate comes from the magazine California Real Estate: Official Magazine of the California Association of Realtors. What caught my eye was the title reading “List on Friday for Best Results”.
What strikes me is I purposefully post open houses and new listings earlier in the week to, in my mind at least, better prepare clients and agents for the upcoming weekend. However, with this new article I may change my sales tactics! According to the piece an “analysis of listing data on more than one million properties nationwide found that homes listed on Fridays are toured more and sell for slightly closer than the original list price”.
At first I didn’t believe that this was accurate and then I got to thinking… could the time of week really affect when people choose to view a home? And the answer is definitely yes. Redfin found that homes “listed on Fridays are 12% more likely to sell in 90 days”. 12%!! That makes a huge difference in getting leads to view your home on the open house day.
Here’s how it breaks down: “Analysts theorize that since home buyers tend to tour homes on the weekends, homes listed on Fridays are the freshest in the buyer’ minds when they’re making their weekend plans”. Makes sense.. If I was the buyer I would be scouring newspapers, Craigslist, free ad sites, Real Estate company sites...etc. So of course if I saw an open house appear on Friday, it would make the to-do list. After all, seeing the Newest listing First is a priority of the buyer.
Give this a try! I know I certainly will. Let me know how it goes.
Lynn Tardibuono – one of the Flipper Chicks of Sun Pacific Mortgage and Real Estate. Licensed Real Estate Agent in Sonoma County and co-owner since 1988. Call her at (707) 523-2099. Or just visit the website