Home Staging is More than Pictures and Pillows!

Reblogger Tammie White, Broker
Real Estate Broker/Owner with Franklin Homes Realty LLC

When selling your home it's important to remember that staging is not decorating. Kristine Ginsberg a New Jersey Stager does an excellent job explaining the importance of home staging to sell your home.

As a Franklin TN REALTORĀ®, the best chance to sell your home is by making it appeal to the greatest number of buyers. Home staging helps you do that.

If you would like assistance selling your Franklin TN home, contact Tammie White today at (615) 495-0752.


Original content by Kristine Ginsberg

 Home Staging is More than Pictures and Pillows!

During my career as a Morris County, NJ Home Stager I repeatedly find there are so many misconceptions about home staging. We are not decorators focusing on your personal tastes and décor. Professional home staging focuses on highlighting your house’s architectural features and neutralizing the space so buyers can see themselves living in it.

Moreover, a good home stager will know your market demographics and tailor the décor to appeal to the broadest audience.  It’s NOT about your personal taste, but capturing the attention of the most buyers on MLS and in person.

Do NOT be offended by the changes we make. It’s not personal! Prior to selling, your home is your sanctuary, a reflection of you and your family. We don’t live in spotless homes with limited furniture and no personal items. But, that is how we SELL Them. Now that you’re selling you need to look at it like a commodity to be marketed for sale with the focus being on the home, not its décor.  More importantly it has to have MASS appeal!

A good home stager will know what art, accessories and paint colors are appropriate and the most popular by the general public. This Morris County stager researches Benjamin Moore, Sherwin Williams, Valspar and Behr’s hottest neutral colors because that’s what people want.

A good home stager will draw your eye to the windows, fireplace, french doors and compliment your crown and baseboard molding along with any other architectural features.  We take the guess work out of furniture placement, room purpose and maximize each room highlighting its square footage. Yes, we add art and accessories, but limited and only to compliment the room – not be the focus.

Only 10% of buyers have the ability to envision what your home could be. The other 90% will move on to your competition who did prepare their home for the market. The amount of money you invest to stage your home is a fraction of a price reduction.  

Change your thinking and instead of accepting a price reduction as part of the selling process, chose a new and innovative marketing strategy to help sell your home by calling this Morris County Professional Home Stager @ 201-602-2562!  

 If you enjoyed this post click:   Thank You! 

Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562


Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

Morris County Staging: Portfolio

Email: Kris@elitestagingandredesign.com




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Lester Wilkins
Blue Water Home Loans NMLS# 166527 - Port Huron, MI

I know which one I would buy of the two!  I have heard that the first price reduction far out costs the price of a staging.  Great post!

Feb 21, 2012 11:56 AM #1
Nathan Rufty - Home Loans at 909-503-5600
Mountain West Financial, Inc - Rancho Cucamonga, CA
Mortgage Professional / Home Loans / Direct Lender

I like the way she stage, the before and after is great you can see the room now, I think we may have a buyer with the room decluterred 

Feb 21, 2012 12:12 PM #2
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Tammie it's like magic... Like day and night!  Takes hard work and talent and my hats off to all home stagers!  Great choice of re-post!

Feb 21, 2012 01:13 PM #3
Mary Borth
Bloomington-Normal, IL

"It’s NOT about your personal taste, but capturing the attention of the most buyers on MLS and in person."

Well said.

Feb 22, 2012 12:20 AM #4
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Lester - It sure does.

Nathan - It's really all about showing off the architectural details of a home, like vaulted ceilings, beautiful wood floors, crown molding, step ceilings and large rooms.

John - This has great information for my Franklin TN sellers.

Mary - I have been out showing properties for the last three weekends. Last night, while showing yet another house, I realized none of the homes I have visited in the last three weeks had one family photo out. When you think about it that is pretty surprising. Kudos to the seller's agents.

Feb 22, 2012 03:51 AM #5
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Excellent reblog, Tammie. I love the transformation. These photos are really great. It shows that lighting, organization and few paintings will help set a better mood and improve the appearance of the room. Thanks for sharing. 

Feb 22, 2012 12:32 PM #6
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Katerina - I was going to write my own post but this is such a good explanation of the process had to re-blog.

Feb 23, 2012 04:30 AM #7
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