Staging your home is about marketing.
It’s the way realtors and stagers promote the best features of your home, like how a car manufacturer sells cars or a grocer sells food: they promote the features, and demonstrate the benefits of their features to the buyer so that the buyer jumps to buy their product, and no one else’s.
That’s exactly what staging does for your home!
When stagers apply this approach to selling your home, buyers fall in love because they see all of its greatest features and benefits, first. Stagers then use those features and benefits to demonstrate a lifestyle that evokes the kind of emotion that results in a buyer that is in love, and ready to purchase at top dollar!
Features
Every home has its own set of unique features; a good stager works to highlight these. Typically, today’s buyers are looking for a home that is move-in ready, so stagers work to ensuring these general features when starting their staging plan:
• great living space
• good condition and quality
• good value for money
• up-to-date decor
Benefits
Good staging highlights the home’s most valuable benefits. It’s these benefits that will help to demonstrate the lifestyle that will evoke the emotion that will sell a home to potential buyers:
• buyers see themselves living there – their furniture will look great
• buyers want to love it – it feels like theirs
• the house is worth the money – it shows well against its competition
• no major repairs required – no additional costs
• no need to paint or decorate – it’s move-in ready
Pulling the features, benefits and lifestyle together
Stagers pull it all together by:
• making a home that is move-in ready
• emphasizing the space and flow in a home
• making the home feel bright, fresh and clean, inside and out
• making the home up-to-date and contemporary
• making sure that all the benefits of the home are highlighted
• demonstrating the lifestyle that appeals to buyers and is appropriate for the style of home, amenities and location
• showcasing a home that will sell better than the unstaged competition
Online marketing
Stagers prepare homes so that they show their best face-to-face, but also so they show well in photos, like online.
Eighty percent of buyers start their home search online, but spend only 10-30 seconds on each listing. That’s not a lot of time to impress. So it’s extremely important that the photographs capture the homes best features in the few images found on a listing. It’s the responsibility of the stager to highlight the features in each room so that they are captured well in the photos. In fact, how a room is staged is often determined by how it looks through the photographer’s lens.
Make staging part of your marketing plan!
A good stager is part of your team when you’re selling your home.
A good stager markets your home so that buyers see all the best features of the home, and that those features immediately demonstrate their benefits.
A good stager will market your home so that in the first six seconds of a visit, the buyer will make the decision to put in an offer on your home and at top dollar, just like the car.
Staging is about marketing a home so that it sells at its best!
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Contact Catherine Lewis-Brown at Ready to List Home Staging & Design to talk about we can work together to maximize the sale of your home by staging it so that it sells at its best!
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