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Expand Your Reach with Facebook Groups

By
Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

Facebook Groups screenshotReal estate is a contact sport. It's about who you know, and who knows you. Facebook Groups provides an easy way to network with others across a wide range of interests.

To get started, just click 'Groups' in the left-hand column. From the Groups main page you can either Browse by Type (Business, Common Interest, Internet & Technology, Just for Fun, Organizations, etc) or Search for Groups based on keywords.

Once you've added a few friends and joined a few groups, your Groups page will look like mine to the right. The center column will show groups that your friends recently joined (and which friends joined), and the right-hand column will show recent activity in the groups that you belong to, such as new members and posts.

Here's a sampling of some of the groups available on Facebook:

Business: Real Estate
     Point2 NLS  -  626 members
     ActiveRainers  -  347 members
     Real Estate Bloggers  -  342 members
     Real Estate Marketing Pros  -  265 members

You can find local groups by searching for your city name, and if you don't see exactly what you're looking for there is always the option to create a new group. Start today to explore Facebook Groups, build your online network, and connect with consumers in your local market!

Read more:

Add Your Blogs to Facebook
What would you like to see on Facebook?
Is Facebook In Your Business Plan?

Real Estate and Social Networking
A quick social networking survey

Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
Never thought of face book as more than a teenage site -- perhaps should check it out again.
Nov 29, 2007 01:12 PM
Vicky Poe
Good Ole Rocky Top - Crossville, TN
Realtor/ Auctioneer
I tried doing myspace for a while.  I have so much web activity to keep updated I did not follow through enough to have much success.
Nov 29, 2007 01:29 PM
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate
Hey, John.  Facebook was mentioned at a recent local association mtg.  Can you please share a little more - like, do the AR members or Point2 members communicate/what's it like????  Thank you in advance...
Nov 29, 2007 01:34 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Bob & Carolin - There is a big college-age presence on Facebook, but more than half of the site's visitors are 25+. It's definitely worth setting up a profile. Thanks for your comment!
Nov 29, 2007 01:54 PM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Social media is where it's at - whether or not we get it or not......now to poke away.
Nov 29, 2007 01:54 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Vicky - MySpace is younger and less structured than Facebook. A nice thing about Facebook is that you can put an RSS feed from your ActiveRain blog on your Facebook profile so it updates automatically. Thanks for reading my blog!
Nov 29, 2007 02:01 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Natalie - It's a little too early to tell as agents are really just starting to discover the possibilities on Facebook. I can say that within the Keller Williams network I've added 80+ friends in the last three days. There is a little overlap between ActiveRain and Facebook, but also many unique members and a lot of local consumers on Facebook. I think it's going to be one of the leading sites to reach the Gen X demographic. Thanks for your input!
Nov 29, 2007 02:43 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Ines - Definitely agree with you! We've known it for a year on ActiveRain, and now there's a whole new blogosphere out there to explore. Thanks for stopping by!
Nov 29, 2007 03:47 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
John, you are such a pro about this. Maybe you should speak at the REMAX Convention in MI in February on Facebook and not me. LOL
Nov 29, 2007 10:15 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Missy - I may be a little further south at the KW Family Reunion in Atlanta. Writing all of these posts has encouraged me to explore, plus we all get the benefits of the tips others add in the comments. You'll have plenty of ammunition by February and I'm sure will deliver a great presentation!
Nov 30, 2007 11:31 AM
Mark P. Felton
Front Porch Homes - Waco, TX
Waconulls Premiere Custom Builder

Thanks for the good info.  I am still learning how to maximize my web presence.  I am registered on Acitve Rain as a builder, but I am also a Keller Williams agent in Waco, TX.  Thanks again.

Feb 03, 2009 08:18 AM