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Get a job! Say what? Most real estate agents would be offended if someone yelled that sentiment at them. But the statement is true because when you pursue a career in real estate, you’re not getting a job, you’re opening a business. And to prosper, you must think along those lines.
The dictionary defines employee as “a person employed by another for wages or salary.” Employees work scheduled hours and perform tasks determined by others. They have limited responsibility and their ability to prosper is in the hands of others.
These are difficult times in the real estate industry, but agents still can control the important things by thinking like a business owner and treating the profession as a career. When things slow down it’s time to invest a greater percentage of your time and income back into the business. If other agents pull back or pull out of the industry altogether, that’s a greater opportunity for you to increase your market share.
In every market atmosphere there are going to be people who have to sell and others who want to buy. Because the number of existing buyers, hopefully for the time being, is shrinking, you need to get a greater percentage of those who are still in the marketplace. There are a number of ways to accomplish this, but following this blueprint is a good place to start. As a business owner, you must:
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