February 2012 Marketing Minute

February 2012

From the Publisher
February Marketing Minute

"I had my best year that I have ever had since becoming a Realtor®. People have called me from California, Hawaii, Germany, Florida and almost every state in the Union because of Homes & Land."
Myra Hensley, Re/Max Prime Properties
Sevierville, TN

Hot Marketing Trend In 2012
Last month Bernice Ross, a Realtor® and one of Inman.com's best columnists, declared that Micromarketing is the hot real estate marketing trend for 2012. Ms. Ross described micromarketing as "old-fashioned farming with a 21st Century twist."
Put Micromarketing to Work for You

Post Listings on Your Facebook Business Page
You may already know that Homes & Land makes it easy to market listings using social media. With a few clicks advertisers can share listings on Facebook that automatically include the property photo and description. Advertisers can now choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who likes your page - instantly.
Here's How

Timing Your Elevator Pitch
Often there is little time to do your elevator pitch. Seth Godin said the other day that no one has ever bought anything in an elevator: in other words a very short elevator pitch consisting of 2 sentences with hollow buzz words is not going to excite anyone.
Here's What WILL Get Response

Four Quick Ways to Be More Productive
Most American professionals feel like they didn't get enough done. So they find themselves responding to emails on their smartphones until their head hits the pillow. Sound familiar? There is good news, says Jason Womack: By implementing a few small changes, you can get more done in less time.
Read Article from RISMedia

"Our real problem, then, is not our strength today; it is rather the vital necessity of action today to ensure our strength tomorrow."
- Dwight D Eisenhower