Realagile Mission Statement

Real Estate Agent with McDaniel Callahan
The power of clean, crisp mission statement takes more work and time than you can imagine. We all attempt to have one. Rarely does it mean what you wanted it to mean… For the past 12 months, I have been developing with my son Brad and some very faithful friends RealAgile…. Daily we discussed our mission statement. Bits and pieces, but not a cohesive statement to get excited about… So last week as I spoke at NAR several times “Prospecting 2.0 The Next Generation” my thoughts keep focusing again on the mission statement. As we preparing to leave for Laguna Niguel, participating in Howard’s Star Power retreat for the Stars, I just wanted to pen our mission statement and be done with it. So why am I writing all this? Well,in the middle of night….3:00 am I got out of bed and wrote this down our mission statement….”We turn haphazard, random prospecting into scalable, dynamic business solutions. Our business solutions create cohesive interdependent communities virally growing based on their transparent and collaborative environment…Bottom line… We build trust and creditability.”…..Wow….. ..Finally…. After 50 meetings, file cabinets full of paper and 25 lbs of coffee, we have a clean, crisp mission statement we can all get behind… When I read our mission statement I can see what my words mean….That’s powerful stuff….. Have a great day….Terry McDaniel…. The Real Estate Evangelist…..

Comments (3)

Linda Sanderson
Coldwell Banker Solano Pacific - Benicia, CA
Congratulations, you did it.  How exciting to have it in writing and make it so.  I like the short and simple version, "We build trust and creditability".
Nov 29, 2007 03:34 PM
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate

3 years later is sounds great - does it still work for you?

Jan 24, 2010 03:16 AM
An Marshall
Berkshire Hathaway - St. Augustine - Saint Augustine, FL
Your St Augustine Real Estate Consultant

I am trying to write one and looking to see what others have written on the subject. thank you.

Nov 12, 2010 12:17 PM