Is email marketing a part of your strategy for this year? You’ve probably realized that getting into your clients, past clients and future clients inboxes is a great way to remain connected to them. But is it effective?
Recently, Boomerang for Gmail analyzed over 5 million messages in their database to gather the most up to date stats on when to send emails, key words to use, key words you don’t want to use and how much time is spent on email everyday. Whether you send out a regular real estate newsletter, have a customized drip email campaign or take time each week to personally email your database; you’ll want to check out these ways to best reach your audience!
Time of Day
- Most people want to read emails before work or at lunch. After a long day in the office, the last thing they want to do is go home and get caught up on more emails. To be most effective, send out emails between 6-8am or 11am-1pm.
- In their study, Boomerang found that the average person spends more than 2 1/2 hours a day on email. That’s seem outrageous, but when you break it down to an average of 147 messages in your inbox in a day; you’ll spend 5 minutes deleting junk mail and an average of 90 minutes responding to those 12 key emails that take thoughtful responses.
The point? If you want people to read your email, keep it short and concise! The minute someone opens an email and sees paragraph after paragraph; they loose interest and will most likely hit delete. Eye catching graphics in your newsletter and bold headings can help people navigate easily through your email without feeling bogged down.
Words to Use, Words to Avoid
- Oftentimes we know if we want to read an email or not just by the title. This can be the most important part of grabbing your readers attention, so you want to make it count! Below are the title words that attract readers and those to avoid.
Some of these on the list may seem surprising, but with a study of over 5 million emails; it seems these are the words that make people take notice or delete an email. So, choose the words of your title carefully!
I hope these tips concerning email marketing have been helpful! If you’re not currently engaging your audience in a weekly email, a real estate newsletter or customized drip email campaign; you should! These are great ways to remain at the forefront of people’s minds and when they have a real estate need; guess who they’ll call first!
As always, we would be glad to help you get started with effective email marketing! Our team of Real Estate Virtual Assistants create customized newsletters and drip campaigns for our clients that have proven to be very effective.
Contact us today to get started!
Blogging & Copywriting Specialist