3 Tips for Powerful Email Marketing!

By
Services for Real Estate Pros with RealSupport Inc.

Is email marketing a part of your strategy for this year?  You’ve probably realized that getting into your clients, past clients and future clients inboxes is a great way to remain connected to them.  But is it effective?  

 

Recently, Boomerang for Gmail analyzed over 5 million messages in their database to gather the most up to date stats on when to send emails, key words to use, key words you don’t want to use and how much time is spent on email everyday.  Whether you send out a regular real estate newsletter, have a customized drip email campaign or take time each week to personally email your database; you’ll want to check out these ways to best reach your audience!

 

Time of Day

 

- Most people want to read emails before work or at lunch.  After a long day in the office, the last thing they want to do is go home and get caught up on more emails.  To be most effective, send out emails between 6-8am or 11am-1pm.  

 

Length

 

- In their study, Boomerang found that the average person spends more than 2 1/2 hours a day on email.  That’s seem outrageous, but when you break it down to an average of 147 messages in your inbox in a day; you’ll spend 5 minutes deleting junk mail and an average of 90 minutes responding to those 12 key emails that take thoughtful responses.  

 

The point?  If you want people to read your email, keep it short and concise!  The minute someone opens an email and sees paragraph after paragraph; they loose interest and will most likely hit delete.  Eye catching graphics in your newsletter and bold headings can help people navigate easily through your email without feeling bogged down.

 

Words to Use, Words to Avoid

 

- Oftentimes we know if we want to read an email or not just by the title.  This can be the most important part of grabbing your readers attention, so you want to make it count!  Below are the title words that attract readers and those to avoid.

 

Use:

- Apply
- Opportunity
- Demo
- Connect
- Payments
- Conference
- Cancellation


Avoid:

 

- Confirm
- Join
- Assistance
- Speaker
- Press
- Social 

- Invite

 

Some of these on the list may seem surprising, but with a study of over 5 million emails; it seems these are the words that make people take notice or delete an email.  So, choose the words of your title carefully!

 

I hope these tips concerning email marketing have been helpful!  If you’re not currently engaging your audience in a weekly email, a real estate newsletter or customized drip email campaign; you should!  These are great ways to remain at the forefront of people’s minds and when they have a real estate need; guess who they’ll call first!

 

As always, we would be glad to help you get started with effective email marketing!  Our team of Real Estate Virtual Assistants create customized newsletters and drip campaigns for our clients that have proven to be very effective.  

 

Contact us today to get started!


Allie Coyle
Blogging & Copywriting Specialist 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Kevin A. Guttman-Author, ReverseMortgageSpecialist 02/24/2012 12:08 AM
  2. Les & Sarah Oswald 03/06/2012 09:56 AM
  3. Debbie Gartner 03/06/2012 10:06 AM
Topic:
Real Estate Sales and Marketing
Location:
Illinois
Groups:
Real Estate Virtual Assistants Group
Online Marketing Help Center
Marketing 101
Marketing Tips
Marketing Services & Tools for Real Estate
Tags:
real estate virtual assistant
real estate newsletter
reva
email marketing
real estate marketing
real estate drip email campaign

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Rainer
307,368
Kim Carlson 480-993-9384
www.NowSellingAZHomes.com - Mesa, AZ
Valley of the Sun Realtor, Seller Specialist

Great tips! I really like which words not to use.

Feb 23, 2012 05:49 AM #1
Rainmaker
504,688
Teral McDowell
Referral Patners LLC - Murphy, TX

Some good points to consider when emailing if you want to get the most for your efforts.

Feb 23, 2012 06:13 AM #2
Rainmaker
310,771
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Kim, thanks so much for the comment! Email marketing can draw a fine line between useful and spammy, so knowing which words to avoid is definitely very helpful. Especially with such heavy anti-spam policies on several email marketing websites, steering clear of these words will ensure that your emails go out with no issues.

Hi Teral! Thanks for the comment! You can definitely still get a lot out of email marketing, the key is to know which tips to use! Many don't consider elements like the ones in our blog when doing this, but they should. After all, why go through the effort of creating an email campaign if nobody will read it? ;). Glad our tips could help you out!

Feb 23, 2012 06:19 AM #3
Rainmaker
2,754,749
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Thank you for sharing detailed quality information on three tips for powerful email marketing.

Feb 23, 2012 07:21 AM #4
Rainmaker
1,607,549
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

I heard my broker talking about a email newsletter I am going to pass this along

Feb 23, 2012 08:20 AM #5
Rainer
258,353
Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO
877-251-9709

Allie! Great post. Thanks for sharing this important info. Of course the most important thing is to get our emails read! Good job!

Feb 24, 2012 12:07 AM #6
Rainmaker
1,291,613
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

2-1/2 hours! That's incredible - it seems like I spend most of my 'email' time deleting junk anyway! Thanks for some great tips!

Feb 24, 2012 12:21 AM #7
Rainer
199,408
Pat Mistretta
PalmerHouse Properties & Associates - Atlanta, GA
Atlanta Lofts and City Living

Great tips!  Thank goodness with Gmail I don't get as much "junk" as I do in my other accounts.  I often wondered about the time thinking that 7:00 am was too early, but your stats say differently.  Glad to hear it!

 

Feb 24, 2012 06:20 AM #8
Rainer
111,688
Caprice Couselle Realtor Morristown Homes For Sale
Keller Williams Realty - Morristown, NJ
First Time Home Buyers,Relocation,Horse Farms

Very interesting article. I'm surprised at some of the words. I would have thought they would be on the opposite list. But stats don't  lie. Thank you again.

Caprice

Feb 25, 2012 12:47 PM #9
Rainmaker
310,771
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi John, thanks for the comment! So many people disregard the value of email marketing these days, especially since there is so much spam out there. The key is to separate yourself from the spam. Part of the reason we went in to such detail with this post was to really help agents get out of the spam box and in to the inbox. These tips will definitely help you accomplish that.

Hi Joyce, I am so glad that you're going to pass this along to your broker! We're always looking to help agents take their marketing to the next level. If you or your broker have any questions, don't hesitate to let us know!

Hi Kevin, thanks! We couldn't agree more. It's wonderful to spend hours on a custom email template and writing an awesome drip campaign, but if nobody is reading the emails, it all sort of goes to waste, doesn't it? The tips we pointed out could easily go overlooked in the quest to have the perfect template and message, but these factors are all SO important. Thank you for the comment!

Wayne and Jean, we think that 2.5 hours sounds crazy, too, but think about it. We are all a slave to our email inboxes, especially during the work week. We have a hard time not checking our emails when we get home, ourselves! We're glad that our tips could prove helpful to you, and we hope that they'll keep you out of the "junk" that other people are deleting. ;)

Hi Pat, we're glad that we can help! Yes, believe it or not, the first thing many people do when they wake up in the morning is check their emails, so 7am is actually the perfect time to send out an email. The worst time is actually during the afternoon and lunch hours. Early morning and evening are the times when people sit down and go through their emails, so if you're going to send something important, you should do it then!

Hi Caprice, we were shocked at some of these words initially, too, but they actually make a lot of sense! Words like "Join" could send off a spam alert to many people, as could "Invite" or "Assistance". They could give off the vibe that you're only trying to sell something. Thank you for the comment, and we hope that you found his blog helpful.

Feb 29, 2012 05:40 AM #10
Rainmaker
52,230
Diane & Doug Briggs
Re/Max Gold, DRE #10410348/#01346951 - Elk Grove, CA
Sacramento & Elk Grove Top Listing Agents

Great tips! A recent conversation with a mortgage broker who has been doing email marketing for several years swears by it.  After several years in the business and sending out emails every Friday he gets 6-8 calls over the weekend that turn into business.  His results caught my attention.  Now I'm exploring how to set this up.  

Feb 25, 2013 10:17 AM #11
Rainmaker
310,771
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Diane and Doug, you're right! People really underestimate the power of email marketing. Even if most of the time people delete your email without leaving it, all it takes is one intriguing subject line, topic or situation to get someone to open and read your email. Even if you get 1-2 calls a month from email marketing, to us, it's worth the time. It shows you're staying in front of people and putting your name out there. We think this is something every agent should implement.

Feb 27, 2013 12:21 AM #12
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Rainmaker
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RealSupport, Inc.

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