Here is an interesting article posted on RISMEDIA. I am going to quote one section that I think quite important the readers of my blog:
4. Provide compelling and relevant visual content.
Prospective buyers want the most visual content they can get their hands on: multiple still photos, panoramic 360-degree views, virtual tours and video. Most recent reports and association studies have proven beyond a doubt that the more pictures an agent puts into a listing, the more traffic and views that property will generate - which translates to more and better leads. In general, a property with six or more pictures will generate up to six times the traffic of a listing that has just one.
There's nothing more irritating to a buyer than clicking on a listing and seeing just one photo - a bad one at that - of the home's backyard. There are no interior shots to give an idea of the home's condition, floor plan or amenities. The frustrated prospective buyer or her agent will simply say, "Next!" and move on to the next Web site immediately. The ability to look at, say, a virtual tour, allows buyers to eliminate or choose a property quickly. Out of 100 listings, they can quickly identify their top five or 10.
Instead of wasting time driving to appointments, a buyer can drill down within a matter of a few hours to establish a short list of highly desirable properties. Ideally, the buyer goes online, conducts all the research on his own, calls an agent - hopefully you! - looks at the five houses on his short list and buys one of them. By anyone's math, that approach is far more efficient than taking five different days driving around after work or on the weekend looking at a laundry list of "sort of right" houses. As an agent, you save money because you're now more productive and your return on investment is much greater - all because you passively provided an abundance of information to a complete stranger.
One note of caution: When it comes to visual content, leave it to a professional. Using low-quality photography and video will cancel out any advantage putting photos, tours or video into the listing might have otherwise provided.
I like that part: leave it to a professional. So many agents think they are professional photographers. I just spoke an agent this week that lost a listing becase he did not have a virtual tour solution. I told him that he does now: call me!
Here's the complete article on RIS Media. (Worth the read!)
Comments(1)