Home Did Not Sell in Kennesaw GA?

Real Estate Agent with Atlanta Communities


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Ten Things to Do When Your Home Does Not Sell in Kennesaw, GA.

Did your home in Kennesaw, GA, not sell during its listing period? It can be frustrating, but it may not be the fault of your home at all. It is time to review.

1. First, review all the marketing. Photographs need to look their best online, and there needs to be plenty of them. Analyze the information on the data sheet and make certain it is accurate, that it emphasizes the home's features and benefits and appeals to emotions and is complimentary. Make certain there is nothing that eliminates your home from showings.

2. Consider the availability. Does it appear online that your home can be shown easily, or is it a hassle to make an appointment by calling the agent and homeowner and then at only at ceratin times can the home be shown?  Make the showings easy, because there is too much competition to be difficult.  Homes without a lock box have half the showings of those with a lock box.

3. Now take another look at your home's condition and staging. Wallpaper or paint may be costing you a sale, as while that is cosmetic, many buyers cannot see past it. Many homes are cluttered. Consider renting a storage space and moving much out of the home so it looks spacious. Make certain the remaining furnishings allow your home to show like the model home in the new construction neighborhood, even if that means renting some items. Pay particular attention to the curb appeal of your home. Have the photographs redone for the internet postings.

4. If your home looks good but there are problems in the area, you may need to start a neighborhood improvement group. You may need to take the initiative to mow your neighbor's lawn or help him clean up his yard, and you may have to mow his lawn until your home sells. You may even need to get the city or county to help in cleaning up your neighborhood, or start a petition to close landfills, obnoxious plants, and other detracting influences in the area.

5. Consider the pricing. Review recent sales in your area and make certain your price is not out of line. You may even take a look at some of the competition to be certain your home is priced competitively. Then make certain your home price is strategic. We are not talking about pricing your home low to sell, we are talking about strategic pricing for internet searches. Old school is the rule of 9's, yet it is continuously used in pricing real estate even though it could potentially cut your potential buyer pool in half.

6. Consider renting it out until the market turns back around.

7. Offer a lease option, owner financing or other creative financing if possible.

8. Consider postponing the sale. There is an old saying in real estate that you can sell any property for any price if you wait long enough. You may need to wait until the market turns around before you can get what you want for the home.

9. Brainstorm additional marketing methods, such as open houses, QR codes, hotline riders, additional internet placement such as Craigs List, and blogging advertisements on your home for internet domination.

10. Consider hiring a different real estate agent to provide "new blood" and a fresh perspective. In Cobb County, including Marietta, Kennesaw, Powder Springs and Acworth, Magic Realtors of Keller Williams Realty Signature Partners may be the ones to talk to. There is a reason our office has the market share in our little part of the world. Your home deserves a second chance!



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Melania & Jim Saltarella

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