Houlihan Lawrence REALTOR and Dutchess County, NY resident Dianne Minogue has creatively solved the problem by using both! Even better, by integrating print media and mobile enhanced Web based software, Dianne is able to reach the largest possible audience while simultaneously maximizing the impact of each marketing product. Central to Dianne's marketing is a single property Website, like this one for her Hyde Park, NY listing: www.15nichrislane.com.
Dianne has added lots of information to the property Website including over thirty high definition images, a slide show, a print brochure with an integrated QR code, floorplans and a detailed property description. She has also embedded a video into the home page:
One cross marketing choice is postcards. You will see that the property Website address is clearly highlighted several times on the front and back of each postcard which prompts people to get more information about the home:
Note that again Dianne uses a QR code thereby enabling recipients to automatically view the single property Website on a mobile phone.
Dianne states:
"I find the time-tested practice of sending postcards to announce my listings is still very effective. With the volume of information everyone receives via e-mail, I think it's too easy to hit the delete button. When people get a postcard in the mail there's no question they see it. By adding the individual property Website address to the postcard it makes it so easy for potential buyers and others to easily access complete information and photos. And how great when your house is on the market and you run into your neighbor at the supermarket to be able to say..."Hey, pass the word...it's www.123mainstreet.com!"
Dianne goes a step further by also highlighting the homes single property Website domain name in local newspaper articles. She advertises in local publications, including the Dutchess County Regional Chamber of Commerce newspaper, where again the single property Website URL is front and center:
And in the local HomeFinder newspaper:
Dianne's creative and intelligent approach to integrated marketing for her listings and is part of why she had a record 2011 with over $12 million in sales volume. Nice job Dianne!
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