Facebook: Business Pages

Industry Observer

You probably have already joined Facebook, and created a profile there.  Did you know you can also create a (FREE) Facebook Page for your business?

Go to http://www.facebook.com/business/ -- Click on Facebook Pages


Click Create a Facebook Page


Start creating the Page.  Here's a little curiosity.  The logical category for an agent or broker would be "Local Business" ->"Real Estate", right? 


But if you enter your page in the Real Estate category, the detailed information page will not give you a box for "General Information".  Huh?  Only "Public Transit".  While I love the environmentally conscious idea of throngs of people visiting my office via the light rail, I would also like to give a little general information about my company.  What the heck.  I just added the general information under Public Transit.


If you decide to call your company a "Brand, or Product",


 ...  you get these fields for general information,  but no field for location.



Oh well.  Moving right along.  Just go ahead and add/edit information.  You can also add photos, videos, and events.


This one took me a while to figure out.  Want to access your page again?  Go to your Profile and look at the items in the left column.  Click on Page Manager.


Need to delete a page?  Click on Page Manager, go to the Pages tab.  Click Edit Page


Then click Delete Page here


To create another, different page, click Page Manager, then look down at the bottom navigation, and click Businesses


It has taken me the last couple hours to sort through what should be simple navigation.  Maybe this will save some time for someone else!

If you want to thank me, you can go to my new company page on Facebook and become a fan:



Posted by


Cheryl Johnson




Comments (215)

Jose Siojo Santos
Achievers Realty Group - South San Francisco, CA
Jose Siojo Santos Team - REO/Bank Owned and Short Sale Specialist

thanks for the blog.  I've been searching for this kind of tutorials lately.  I will definitely follow your blog.

Aug 29, 2011 04:51 AM
Erna Neal
The Viking Team, Realty - Winter Park, FL
A Knowledgable Central Florida Realtor
Cheryl, excellent blog, thanks for the tips!
Sep 21, 2011 12:07 PM
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Cheryl, great post.. Unfortunately my business page is not very sucessful.... I have more action if I post it on my main Facebook page.


Oct 13, 2011 04:49 AM
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hi Cheryl, I have set up a Facebook business page but still have a lot to learn.  There is great information in this post and comments section.  I will refer back to it.  Thanks!

Dec 17, 2011 02:54 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I have an old FB Page I started but never claimed and can't delete it as you explained above.

Jun 13, 2012 02:56 PM
Deb Dahlberg - Rowland
Stanberry Realtors - Bastrop, TX
Deb Sells Texas!

I have been trying to explain this to some agents in my office.  Your explanation is great. I am going to share it with them.  THANKS!

Oct 25, 2012 09:33 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Cheryl, very nice tutorial on how to set up your business page.

Nov 10, 2012 10:07 PM
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

We have a business page that may give everyone some ideas on how to build their own business page. Have a look to get some ideas and if it helped, click our like button, it would be appreciated. The link to our business page follows:


Nov 10, 2012 10:48 PM
Kathy Opatka
Serving Ocean City, MD, & The Delaware Beaches

I tried to print out this tutorial with NO SUCCESS! I finally printed each section as "print as a picture" and it worked!  Is there an easier way to do this printing?

Nov 11, 2012 12:22 AM
Short Sales, Foreclosure & Bank Owned Real Estate

Cheryl thank you for the information. Great Poat!!

Nov 11, 2012 02:33 AM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

Thanks for the tutorial...and I will like your page!!

Nov 11, 2012 07:04 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Great tutorial.  I have had a business Facebook page for some time.  However, I need to do more time promoting it.

Nov 11, 2012 07:43 AM
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

Great tutorial.  I need someything simple like this.  Thanks.

Nov 11, 2012 08:35 PM
laura turley
Novel Home Design - El Paso, TX

Thanks, this helpful for any new realtors wanting setup business page.

Nov 12, 2012 12:38 AM
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I have a business fan page but have found to me that it is just one too many pages. It is all I can do to keep up with what I have.

Nov 12, 2012 04:39 AM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Great tips for a business page! Thank you for your thorough explanation

Feb 22, 2013 12:40 PM
Sara Miniman
Weichert, Realtors - Bedminster, NJ
Weichert Realtors NJ

Thanks for the reminder...I created a professional page, but I have to keep up with it! 

Great tutorial for those who haven't set one up though!


Jun 10, 2013 11:01 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Thanks, I am going to create a page.

Feb 08, 2014 09:28 PM
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

Want to make $360,000 a year from facebook? 

Virginia Munden did... Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate. 


Jun 02, 2014 09:10 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Did not realize the post was so old till reading a comment.  We all need pick and choose to focus on what works for us individually.  FACEBOOK has fallen by the wayside for me.  

Jul 04, 2014 07:44 PM