3 Things You Should Be Tracking On Facebook

By
Real Estate Broker/Owner with Cherry Wings Realty 6502373398

 

 

3 Things You Should Be Tracking On Facebook

 

1. Track ”People Talking About This”

People Talking About Thisis one of the new metrics for Facebook Pages. Unlike other metrics on your Insights dashboard, it’s also the only one visible to the public.

This number represents the total number of people who, over the past seven days, have engaged with your Page in any way — by Liking it, commenting on or sharing a post, answering a question, tagging your Page, or responding to an event. In your Insights dashboard, you’ll also see a percentage increase or decrease next to the current number, so you can compare this week’s engagement against last week’s stats.

If you want to build a thriving community on Facebook — or if you want to turn existing fans into raving super fans — engagement is the most critical metric you can track. And People Talking About This is a good measure of overall engagement.

Luckily, the best way to increase engagement is easy: Just ask.

Ask your fans questions, request their opinions, and ask people to click. Don’t post, “I’m excited about the Superbowl this year!” Instead, write, “Click Like if you’re excited about the Superbowl this year!” You can also ask people to share your content. I might write, “If you found this tip useful, make sure to share it with your friends.” Inserting mini calls-to-action reminds your audiences to act, not just read.

Tip: Never let a post go unattended — meaning, when someone does comment, Like or share your post, reach out to him personally and acknowledge his action with a thank you, or use it as an opportunity to expand the conversation. But whatever you do, don’t leave fans hanging.

 

2. Track “Engaged Users”

On your Insights dashboard, you’ll see a chart in the Page Post Information area with a column called “Engaged Users.” The number represents the number of unique people to have clicked anywhere on that post. (Note: Insights only tracks this for 28 days.)

Hint: If you click on the number itself, you’ll also see a pie chart with types of clicks, including “other,” which counts the clicks not included in any other metric (clicking on someone’s name, for example). This shows you how many people are really paying attention, even if they don’t comment or click Like.

Engaged Users is another engagement-related metric, but since it tracks actual clicks, you can see how your audience interacts with your posts — and use this information to craft more engaging calls-to-action.

Tip: Target posts to your ideal audience. If you’re not getting steady, increasing clicks on your posts over time, the most likely culprit is that you’re not giving your audience members the information they need.

To create more targeted posts, ask yourself:

  • Who is my ideal audience? Age? Male/Female? Location?
  • What type of information do they want from me?
  • What are the main challenges I can solve for them?

Instead of guessing the answers, collect feedback online or use Facebook polls to find out more about what your audience is actually looking for.

 

3. Track “External Referrers”

Click on Reach (under Insights in your sidebar) and scroll down to find “External Referrers.” You’ll see a list that shows how many times people arrived on your Facebook Page from an external site during a selected date range.

All business owners should know where and how people are finding them online. While it’s important to direct traffic from social media to your main “hub,” whether it’s a blog or a static business site, bringing traffic onto your Facebook Page is also important.

Why? Because Facebook allows you to have conversations and build relationships that you just can’t have on a regular website. Those conversations can yield powerful market insights and, eventually, lead to actual sales.

Tip: Actively drive traffic to Facebook. Start by determining where your current referrals are coming from, and then ask yourself whether you’re doing all of the following.

  • Am I optimizing my Facebook Page so that when Google indexes Facebook, users find my Page too? Make sure to include keyword-rich information on your “Info Tab” to help users find you easily.
  • Am I doing enough outside of my website and Page to bring traffic in? One way to do this is by guest posting to blogs in your niche, especially highly trafficked blogs. In general, getting yourself out there is good, whether by webinars, teleconferences, interviews or free online trainings. Each is a great forum for driving more traffic to your Facebook Page — and you can get feedback on participant experiences when they stop by.
  • Does my website account for some of my referrals? If not, make some changes to your business site. Add a Like box social plugin, include share buttons, and of course, display your social icons in a visible place on every page.

Have you started actively monitoring Insights yet? Which metrics have yielded the most valuable business insights? Share your experience in the comments.

 

 

 

Posted by

Christine Stalsonburg, Broker/Owner

Cherry Wings Realty

 

 

231-409-4140

 

 

 

 

 

 

 

 

 

View Christine Stalsonburg's profile on LinkedIn

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Maria Gilda Racelis 02/25/2012 07:59 PM
  2. Kimberly Tapscott 02/25/2012 09:26 PM
  3. Cheryl Ritchie 02/27/2012 05:21 PM
  4. Kathy Sheehan 02/29/2012 09:58 AM
Topic:
ActiveRain Community
Location:
Michigan Grand Traverse County Traverse City
Groups:
Realtors®
Real Estate Rookie
Addicted to Active Rain
Tags:
facebook tracking 3 things you should know

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Rainer
147,871
Kimberly Tapscott
Keller Williams Prestige Properties - Stamford, CT
Giving you the service you deserve!

Christine - great posting.  I always wondered how to track and see if my work on Facebook was supporting my business.  Recommended and subscribing!  Thank you and have a great day!

Feb 25, 2012 09:25 PM #9
Ambassador
1,155,949
Bryan Robertson
Los Altos, CA

I'll take a look at this to see if I can get anything useful from those stats.  Honestly, I've tried Facebook for lead gen and only gotten agents - no buyers or sellers.  If this shows a change in that, perhaps I'll try again.

Feb 25, 2012 09:26 PM #10
Rainmaker
2,741,402
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx.  These are great tips.  I really need to improve engagement on my page and this is some great advice.  This is lower priority for me vs. blogging, but at some point, I really need to improve my game here.  thx for the insights on how to use the stats.  I'm subscribing.

Feb 25, 2012 10:00 PM #11
Rainmaker
580,027
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Christine, thank you for so much information that I previously was unaware of.  I am off the FB to check this out now =)

Feb 25, 2012 10:19 PM #12
Ambassador
1,208,009
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Interesting.  I get most of my business through my personal page, not business page.  The only thing I really find valuable tracking is my closings and leads that come from Facebook.  Engagement tracks itself.  My two cents.  

Feb 25, 2012 10:30 PM #13
Ambassador
4,204,544
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Christine- I definitely need to work on engagement.  It's not enough to "post" something.  We all want feedback and acknowlegement. 

Feb 25, 2012 11:32 PM #14
Rainmaker
316,351
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Christine, good tips for facebook. I have to engage more on a personal level, so this will help.

Feb 25, 2012 11:56 PM #15
Rainmaker
1,911,676
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Great tips on the continued changes on FB. I'm gonna Bookmark this tocome back later for a re-read.

Feb 26, 2012 12:30 AM #16
Rainmaker
544,437
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I really really need to start focusing on my business page. I've neglacted it far too long. Hope I can knock the rust off of it.

Feb 26, 2012 03:10 AM #17
Rainmaker
1,550,841
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

This was very helpful. I have marked it and will come back to ensure that I have all the points

Feb 26, 2012 03:27 AM #18
Rainmaker
810,239
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Christine:

I am trying to drive traffic to my facebook business page.  Obviously, I don't know what to do.  Your information may help. Hope so. 

Feb 26, 2012 06:36 AM #19
Rainmaker
428,267
Randy Mitchelson,APR
Marketing Coach & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

We have used pay-per-click advertising on Facebook to drive awareness of the DailyDollar personal finance newsletter. We now have over 4,100 followers.  We post weekly polls to try to drive engagement.  We publish daily headlines of new content as well. Anyone have recommendations on how to get all these people more engaged with asking questions about money topics and participating in polls, etc.?

Feb 26, 2012 09:54 AM #20
Rainer
240,238
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Christine--thank you for posting this detailed information.  I don't track what is going on on my FB fan page, but after reading your post I am certainly going to start. 

Feb 26, 2012 04:59 PM #21
Rainmaker
288,298
Cherry Wings Realty
Cherry Wings Realty - Traverse City, MI
Your Traverse City Michigan Realtor

Randy:

Those are fabulous results with advertising.  When ads are done correctly, they do bring fantastic results.

Sometimes, I get the best engagement when I am asking them to comment on a quote, question or picture of something that has nothing to do with my business.  We have to rememebr tht the majority of people are on Facebook to be entertained and not sold to.

Perhaps you could ask questions and give interesting - Did You Know facts about money related topics.  Post things that will save them money, best deals on certain things.

I like to change it up a bit when asking questions but I always post a picture quote or inspiration of the day and those get pretty good engagement.  You will have to play with your posts to see which ones get the best engagement.

I use a tracking spreadsheet to track what I posted on what day at what time and then record the number of likes, comments and shares it got.  At the end of the month, I analyze those results to see what are the best engaging posts and what time of day and day of week most of my fans are on Facebook.  This will vary with each group of fans.

 

Christine

Feb 26, 2012 09:24 PM #22
Rainmaker
288,298
Cherry Wings Realty
Cherry Wings Realty - Traverse City, MI
Your Traverse City Michigan Realtor

Janet:

Tracking is just as important as posting to make sure you are reaching and engaging your fans.

Happy Tracking to you

Christine

Feb 26, 2012 09:25 PM #23
Rainmaker
589,983
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Christine,

Sooooo - I have to go on Facebook more than once a week?

Phil

Feb 27, 2012 06:38 PM #24
Rainmaker
288,298
Cherry Wings Realty
Cherry Wings Realty - Traverse City, MI
Your Traverse City Michigan Realtor

Phil:

 

In order to be effective, you should be engaged in your Facebook account daily.

 

Christine

Feb 27, 2012 06:53 PM #25
Rainmaker
524,546
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I've been working on my website and not my FB page.  I'll have to redirect some effort over to FB.

Feb 27, 2012 10:29 PM #26
Rainmaker
2,706,751
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Good morning Christine,

Great information, thank you for sharing...I have bookmarked to refer to again!

Feb 28, 2012 01:24 AM #27
Ambassador
2,209,443
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I saw this come up as a reblog. Thank goodness for that feature, or I would have missed this altogether. I've bookmarked this so I can go back and use this information when I have more time. Thanks for sharing this.

Feb 29, 2012 10:08 AM #28
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