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How do I stack up? Who cares?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

I have never worried about how I stack up....maybe because I don't care about that.  What matters is I don't lose money, "I" create a happy environment for me and my clients like the result.  Now those things I care about.

Number of transactions?  That may be nice for bragging rights it is hardly a gauge of success.  Numbers of transactions is more of a gauge of busy and how many assistants you pay to help you.  It certainly is not a gauge of profitability.  If that was the case we would not see teams breaking up....or leaving the business.

Advertising budget...that is interesting public perception and agent perception.  Public sees your face you must be successful....agents think they really have deep pockets I wonder how long this will last?  Not every one that advertises is making money....but they certainly are spending it.  I think you can have a blend and they know you, remember you and spend 50% less to create the same image.  That is just my thoughts... .works for me!

Listings...the one with the most listing probably is making the most money.  Well not if they are not priced right you are probably looking at the person with the most headaches....sellers are calling, advertising dollars are flying out the window and buyers are a scarce as hens teeth.  Listings are only as good as the price you listed them at.  If they are no longer competitive you are not going to sell them.

Cars....think like this.  I have a few (3) very nice cars...is that a gauge of my success?  Here is a little thought to dispel the myth of the Lincoln.  This man drove an old pickup.  He was up early greeting clients, offered more service than the client expected.  Always smiled and worked to get the best price he could for his customer.  He drove that pickup for 30+ years....his name.....Sam Walton founder of Wal Mart.  The shinny car is a status symbol and may even create a image of success but the bottom line is if it doesn't leak a little oil on the driveway...you are good to go.  It is you and your presentation that creates your image.  It is your service and responsiveness to client needs that creates the image.  Sure I have nice cars...but they are not who I am...they don't get the car to represent them....they get me.

So how do you stack up?

Comments (9)

Jeff Kessler
Austin Homes, Realtors www.OwnAustin.com - Austin, TX
Broker,CLHMS,GRI

Great post. I used to work for a large team and boy they were not very profitable.  Pretty sad.

J.

Dec 02, 2007 07:32 AM
Joseph Ellman
Realty Executives- Williams-Sykes Realty - Poughkeepsie, NY
Gary, I found myself nodding my head in agreement with you as I read your post.  Great job!  Thank you for posting this.
Dec 02, 2007 07:36 AM
John Stauffer
John Stauffer MBA, E-pro,CRS, ABR, GRI, SRES - Battle Creek, MI
Gary - you are just up the road and with our similar educational backgrounds I am surprised I haven't run into you. I'll bookmark you and checkout some of your previous posts. We should talk, always looking for one more good Realtor to send business too
Dec 02, 2007 07:53 AM
David Dee
RMX REALTY - Alhambra, CA
Real Estate - San Gabriel Valley (L.A.) & N. Orang

Gary,

Good points. All the toys and flashy image is not indicative of the real status. It may be to some but cannot be generalized.

Dave

Dec 02, 2007 07:55 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Dave, if want the glitz we can get it but it sure doesn't make a difference in the end.  Thanks for the comments Dave.
Dec 02, 2007 08:47 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

I liked the 2nd sentence of your subject line:  Who cares?

I've said it before yet I'll say it again, I compete only with myself.  The "bling" just isn't me and thankfully my clients like me just the way I am.  I guess I'm blue collar Gary.  That's the best way to describe me..

You did a nice job with this article Gary.  Thanks.  

Dec 02, 2007 09:51 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Kris, my life isn't competition with anyone..."I do what I do".  I don't even own a gold chain....my wife does!  Thanks for the comments Kris.
Dec 02, 2007 09:54 AM
Daniel Sundberg
Crystal Springs Real Estate - Kentwood, MI

Who really cares how you stack up against other agents.  If you do what you do, and you do it well while getting paid well, does it really matter how you stack up? 

Dec 02, 2007 10:12 AM
Birmingham Alabama Real Estate, Stephen Wolfe
LivingInBirmingham.com - Birmingham, AL
Gary, what a good post. Comparing is such a scary thing to do, but yet we all seem to do it, even on a very subconscious way. I really think it is a "tool of the devil" meant to keep us focused not on the important things. As long we are serving our clients to the best of our ability and are always looking for ways to improve ourselves and our craft, we will be OK
Dec 05, 2007 04:08 AM