I don't use Facebook that often...and, well maybe I should.
Just like all of you, it's overwhelming to keep up w all the blogging and the social media and other marketing I do and take care of running my business (doing the appointments, estimates and tons of day to day stuff).
Yes, I do have an assistant (who is amazing) and now she is over capacity too...and I'm doing my best to delegate and prioritize.
I've prioritized blogging over social media as it has gotten me way more business and appears to be a much better use of my time. And, I think this is a wise decision.
While I do post many updates vis hootsuite (this saves me tons of time), I don't go into Facebook that often nor interact/comment on others' posts as often as I should. Sometimes I go in every week, sometimes every 2 weeks. Certainly not everyday.
Well I felt sick to my stomach when saw a facebook email from 10 days prior w/ a lead in it! It was a real estate agent I met 3 years ago, and she uses Facebook all the time (and apparently gets a lot of business from it). Apparently, the email either was not forwarded to me or went into spam (and that seems to be the case for all of Facebook emails)...and I get way too many email and I can't keep up w/ them and sometimes my head just wants to explode from all these emails and all the social media. It's overwhelming to keep up.
Now, I lost this job (she already found someone), but I did repair the relationship w/ the agent, and now she does know that we do this work, and I explained to her that I don't check FB, do I do respond to regular emails and phone messages very promptly, and it was good catching up with her.
Nonetheless, there have been other times where I've missed FB emails and didn't seem them until way after the fact. I'm not sure why people send emails on FB (rather than on regular email), but the fact of the matter is that many people do this, so I need to adapt.
I was just curious as to how "you keep up" and any advice that you can provide on this, so it doesn't happen to me again.