The National Association of REALTORS Board of Directors approved a provision that allows REALTOR-affiliated multiple listing services to ban members' use of the terms "MLS" and "Multiple Listing Service" in Web site addresses, company names, e-mail addresses and other marketing materials.
NAR is giving the local Realtor affiliated multiple listing services the OPTION to enact this ban.
Are you kidding me? Realtors are the good guys! For the past ten years, hundreds of businesses have found ways to sell Realtors leads off our own listings. Outlawing these terms gives the outside lions new domains that Realtors are not allowed to use anymore. With this new provision, NAR is allowing every large broker driven power hungry MLS become a Barney Fife of the internet. The truth is that some agents and brokers have been out done in regards to exposure and lead generation.
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