Homes that just won't sell

Home Stager with Stunning Staging & Redesign, LLC

A couple of months ago a friend of mine was looking into buying a home, so she did what a lot of buyers do today...started spending hours online searching for "the one."  Because I'm a professional home stager in Fort Wayne IN and I love looking at homes, I offered to help her look.   It was funny to watch her sometimes because she'd come across a home online that caught her eye, but when she looked at the pic's of the inside, within seconds she'd leave the listing and look at the next one.  She just couldn't imagine living there, even when I would tell her it's not bad,  just a bad picture or it could work if she changed a few things...she just wasn't "feeling" it so she'd move on.  Those homes she passed up, won't sell for a loooong time because most buyers do exactly what my friend did...pass it up to see what else is out there.   

The point of the story is this; your home has less than 20 seconds to make a good impression online (less in person) if your home doesn't attract buyers online, it's highly unlikely buyers will take the time to come look at it. So make that first impression count!  Second point is, buyers today do not want to spend a lot of money after they buy it, so it's a good idea to make small investments to make necessary updates before listing it, it will sells faster and you can avoid a possible price reduction.   

Here's some examples of homes that won't sell in Indiana or will just sit on the market for months, costing sellers hundreds and thousands of dollars!!

               Exhibit A                                             Exhibit B

                               Exhibit C

A. This kitchen needs some updates, but even if that wasn't possible, clearing the counter before the picture was taken would've helped.  This picture implies there's not enough storage in the kitchen...  

B. This is a really nice large living room, but the poor fireplace is competing for attention with the large tv which distracts buyers from appreciating it.  There is also too much furniture in the room, making it appear crowded and small.  Some rearranging and modernizing would've helped tremendously.

C.  If the paneling was painted a neutral color (yes, paneling can and should be painted when possible), a slip cover on the couch and all that clutter to the left was would help increase buyer interest easily.  If the floors can't be changed, then a nice large rug are would be a good idea too.

Now, here are some homes that will bring in buyers and possibly multiple offers!

Both pictures show off space, there's just enough furniture to define the room, enough accessories to make it feel like home buyers and lots of natural light.  You can also clearly see that the fixtures have been updated which helps modernize the space; fixutres are an inexpensive investment that make a huge difference!   

You have to understand what buyers are looking for in order to market it well and ensure buyer interest!  Otherwise, your home maybe one of those homes that just won't sell.    

Comments (10)

Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Love your photos and yes, not sure why more people don't get it!  Amazing what professional staging can do for a property.

Feb 27, 2012 09:25 AM
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

Thanks Wendy, I'm sure we'll have to continue educating sellers for awhile until they get it...

Feb 27, 2012 10:03 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Rebecca--this is a great post.  I call the first group of photos, "click off", because that is exactly what your friend, and other buyers will do--click off that listing and go on to the next.  Why sellers still miss this concept is beyond me.  Your post makes an excellent point about first impressions and attracting buyers. 

Feb 29, 2012 04:04 PM
Leslie Godbold
WZGM AM1350 Independent Asheville Radio - Asheville, NC
Motivation Speaker, Radio host "Positively Living"

Great Post and information rebecca! Buyers will not waste their time looking at a house that looks unappealing or needs repair. They value their time and value their money! They will click to the next listing!

Feb 29, 2012 09:44 PM
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

Janet, I love that..."click off" too funny, but so true.  Thanks!

Thanks Leslie!




Feb 29, 2012 11:07 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Rebecca ~ you are so right about the importance of that First Impression ... buyers will ignore listings that don't look inviting online or in person. Staging a property is an essential marketing tool in today's competitive market!

Mar 01, 2012 03:37 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Couldn't agree more Becky!                                                                                                                  

Mar 02, 2012 10:30 PM
Karen Ellis
Refreshing Homes - Home Staging Maryland - Ellicott City, MD
Home Stager - Howard County MD/Central MD

Rebecca, The pictures say it all. Can't tell you how many listings I look at online and I'm in my office screaming at my computer saying "You need a stager!!"  The minimum every real estate agent should do is a consultation. Even a consultation could have helped a lot of the problems you mention above. Great post.

Mar 04, 2012 05:10 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Amazing to me that we still see so many of these negative photos would think that people would get it by now!

Mar 05, 2012 04:09 AM
Rebecca McArdle
Stunning Staging & Redesign, LLC - Fort Wayne, IN

Right Sharon, with all the shows on TV right now you would think people would realize to at least clean and declutter before taking pictures for their listing!

Mar 06, 2012 04:39 AM

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