This was one of the Articles I sent out this month for my Monthly Newsletter. I thought I would share it with you. If you would like view the rest of this months articles, you can sign up here.
If you would like the Magical Secret of Success, today is your lucky day. If you spend any amount of time racking your brain trying to figure out how to....
- Sell More of Anything....Including Yourself
- Gain Referrals!
- Get a Pay Raise
- Increase your prospect traffic
- Improve your Sales Conversion Rate
- Have More Friends
- Enjoy a Happy Marriage
- Make a Positive Impact on someone else's life
Guess what?
GIVE WOW SERVICE!
Not okay service or "satisfied" service. Not mediocre or "average" service. Provide WOW service!
The number one reason why most businesses don't turn a profit, real estate or any sales careers stall, relationships fail, is poor customer service. In today's world, everyone has gotten so "me" oriented that customer service needs to be better than ever.
What was okay yesterday is not okay today. There are so many choices out there; you cannot afford to have your customers fire you! You have to be better.
A couple days ago, I was sort of in a time crunch, but needed to get a haircut. Typically, I just run up to any one of the local "quick" type haircut places around my house. I have not really committed to any particular place to go for a "regular" cut because it is always the same no matter which place I decide to go.
I haven't really ever experienced any "stand-out" service. The conversation, if there is any, while I am getting the hair cut is usually awkward or very broad. The "Weather sure is crazy," conversation is a frequent player.
This particular day I decided to stop at a "Supercuts." The experience started off the same, walk in, sign your name, and wait for my turn. When it was my turn, I went over and sat down in the chair. The lady asked me what kind of "cut" I would like. As I was explaining my "typical" haircut, I could tell she was analyzing my hair.
She was kind of messing with it, analyzing what she was going to do next. As she started cutting, she was giving me "hair compliments." Never a bad thing...
Then it was time for the small talk, or so I thought. She started asking me about my family, hobbies, Holiday Plans.....before I knew what hit me, she knew where I grew up, what my favorite things to do are and what I was doing for Christmas.
She was amazing! She just kept asking questions about me, while also giving me "pointers" on how my hair would look best, and she was smiling the whole time. Who doesn't like to talk about themselves, right?
By the time my haircut was finished, I felt that I had my haircut by the best "haircutter" in the area. She gave me styling tips (and I am not usually interested in this at all),and I bought some new hair style stuff (again, not something I would ever do).
It goes without saying that I gave her a great tip, but I will now only go to that Supercuts and have my hair cut by Edith.
That was WOW service! Do you think I have told anyone about my experience? Heck yah. I have told everyone about Edith, and if they want a great experience, to ask for her.
WOW service means that your customers will not only stay your customers, but they will be happy and refer as many people that they can without being asked. That is the key, Without Being Asked!
So, do you want more business, better relationships, and happier experiences?
What are you willing to do to provide WOW service?
Here are 5 ways to Provide WOW service:
- DON'T talk about you, DO ask questions about them.
- Provide Value FIRST, before asking for anything in return.
- DO something FOR them Above and Beyond the "normal" transaction...make this NEW your "normal" policy.
- Find out what makes them tick and talk about it more...this is a HOT BUTTON!
- DON'T think about what's in it for you; DO think about what you CAN DO for them.
Curt Fletcher aka The Likeability Guy
Author of "How To Sell More Homes and Increase Your Income"
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