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Green Perfectionism

By
Real Estate Agent with Rocky Mountain Realty #EA40039680

 Green Perfectionism and editorial comment

The green movement has been going for along time now. The recent up surg has been a healthy push forward for the ideas that have been around for awhile. Maybe it's a generational thing, each generation needs to think it's improving the situation - I don't know. It maybe a healthy thing for the environment to push the proverbial envelope.

Have you noticed that no matter what you read, no matter how much research you do there is always a better method or idea on the horizon? For about two years I worked with and helped a local home builder plan a new subsidiary company to one he had started 40 years prior. His educational and intellectual back ground was environmental. Our plan and accomplishment was to develop three or four floor plans that were energy efficient at a moderate price. We would become the big box store, easy shopping for anybody who wanted a green, energy efficient home. The idea was to educate the public while providing an affordable alternative to the run of the mill housing. Sounds like a good idea doesn't?

 

The model home opened, ads were placed on radio and in print. The affordable energy efficient house for Southern Colorado was open to the public. But no matter how hard we tried to educate and yes, sell these houses we mostly failed.

We failed for a few reasons.

  • 1) Real estate sales in general slumped
  • 2) The public wasn't interested in a new idea. They wanted square footage for the money not energy efficiency.
  • 3) The public thought (and may have known) more than we did about what they wanted.
  • 4) The people who were interested in this type home wanted and could afford a custom house

Recently I had occasion to meet a local home builder. She builds I.C.F. homes and on a fluke she had her homes HERS rated. She was amazed at her accidental scores. But unfortunately, due to the current market she no longer builds. During our conversation we both commented on the same thing. Colorado is a very progressive state, forward thinking if you will. People here have been building Earth Ships here for years. Remember Dennis Weavers  recycled can house? But while other states or pockets of areas seem to be thriving on all the "new" technology Coloradans seem to be stagnating. Usually, conversations with somebody hoping to build or a home builder seemed to end up an argument about what is the "best" way to go. Is an organic solution better than a technological one? Passive or Active Solar? ICF or tilt up? On demand hot water or solar tanks? Electric or gas? Solar or geothermal? The ideas and arguments were and still are endless.

I'm finding that all the technology and education going on during this current version of the green movement is stifling people. They are afraid to move forward with their plans because something may change tomorrow. Is the conclusion they make today going to be the right one for tomorrow?

My only conclusion to this issue is to try to keep up with my education, help where I can and proceed forward when I can. The groups on Active Rain like the Eco All Stars are terrific to continue the green education.  

Are we all Green Snobs?

What is the perfect "green" answer?

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Comments (28)

Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!

Dena - you raise interesting points about what we are doing to the consumers! As americans we always have so many choices. Just like choosing salad dressing at the store - 42 varieties and as many brand names. Sometimes it is hard to decipher what is the best option.

Isn't it funny how we have developed into such a wasteful society and that is the "norm." When some truly good medicine comes around we fight it, or "do nothing." That is what I like about your "do the right thing" attitude. I don't think there is a "perfect" green answer. I think some products will fit into a person's lifestyle, tastes better than others. By choosing one, for whatever the personal reasons, rather than doing nothing it will impact lifestyles in positive ways. Great thought provoking post with good information! Thank you!

Dec 05, 2007 10:09 AM
Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!
ps. I love Chris' friends landscaping company idea! Isn't that great!
Dec 05, 2007 10:10 AM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Dena, people are penny wise and pound foolish.  They want to see the bank for their buck NOW, not in energy savings over a period of time.  Its unfortunate because at some point the masses are going to have to embrace green building, if they want to live in a house.
Dec 05, 2007 01:43 PM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Dena~ 

I just got my copy of Ecostructure Magazine...one of my faves...It's all about Chicago and all about "green"...I think that the idea of sustainable innovation is about to go (if it already hasn't gone) mainstream, and that popular demand will rule...all we have to do as real estate professionals and clients is keep up with the latest info...and that is a fun thing to do..

Dec 06, 2007 04:51 AM
David Helm
Helm Home Inspections - Bellingham, WA
Bellingham, Wa. Licensed Home Insp
I was building green houses twenty years ago.  Couldn't sell them as green because no one, especially realtors, could see the difference between what I built and the one down the street of the same size that was just thrown together.  At least today, realtors are beginning to understand the value of going green.
Dec 06, 2007 10:52 AM
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004

Thank you all for your comments. I'm surprised and impatient at the slow pace the green housing market is taking. It looks like it's moving at the speed of light - but not so really.

Dec 06, 2007 11:01 AM
Billnulls Blog Florida Realty Professional
Charles Rutenberg Realty - Clearwater, FL
AHWD
Dena - great post - indeed, we need to finally start moving forward on the green issue! This is something we started way back in the 60's and it is just getting across the board recognition - talk about a long time comin'!!!!
Dec 06, 2007 02:14 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
Dena -- I have been thinking about this a lot.  I can only think that the buyers often ask "what is in it for me"?  Perhaps with the high energy prices -- this may be a way to begin a dialogue.  In New Hampshire many of the builders don't see any advantage of building Green -- so we have quite a challenge.
Dec 07, 2007 02:41 PM
Bonnie & Terry Westbrook
Westbrook Realty - Ada, MI
Grand Rapids MI Real Estate
Your post is very thought provoking.  How do we get the public to look for green solutions and be willing to pay for them?  Showing the long term consequences (global warming) scares them but they are still paralyzed and do little to stem their use it up or throw it away attitude.  I guess it will have to be an economic payback or tax incentive to finally get them to move in the green direction.
Dec 11, 2007 07:51 AM
Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!

Dena- I'm just checking back to update myself on comments that you have received...and you have received quite a few! I would like to address Joan Whitebook's comment and offer a suggestion...

Joan - not only are energy prices high in people's minds right now but another truly viable approach is the health aspects green homes provides. So many are being made sick by their homes -- poor indoor air quality, VOC's leaking into the air, even in new homes, mold, radon and more...

Health issues, insurance issues, copays are rampant right now. What if one could provide a healthier living environment that would cut down on allergies and asthma...not to mention daylighting for better focus? There are many ways to approach this beast! Good thought provoking post!  

Dec 11, 2007 11:54 AM
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
It's hard to say there is a "perfect answer" I suppose the best we can do is what our hearts and conscience tell us to do. But we can't be so afraid of making a decision that we don't do anything.
Dec 12, 2007 02:54 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
Gena - I think because we are living in a world where things change so quickly many people don't want to be the first to buy the green houses, they would rather wait to see what other new technology will evolve.  The cost fact is also a consideration.  I do think it will eventually take off in a big way because of both the health and energy benefits.
Dec 16, 2007 12:38 AM
Bill Westel
Eco-Steward Realty - Asheville, NC
ECO

Hi Dena:

This was a thought provoking post. Americans are the ultimate consumers and we might get a clue to when they will start going green by looking at how other products with constant improvements are marketed in the country, think electronics(televisions, cell phones, dvd recorders, gps, etc)  and computers.  There will always be people who will buy the newest and latest product on the market. Then slowly when products have been out for a while and prices start to drop a bit, more people start to buy. I think when we see prices dropping for a variety of green features then alot more folks will jump in and buy green. There also is the "my neighbor has one and I like it" factor. As more folks see and hear about existing green features in homes the more willing they be to buy. At least thats my take!

Dec 18, 2007 06:26 AM
Floyd Magee
ERA Four Corner Real Estate - Farmington, NM

I am marketing the first "Green Built Certified" home in Ridgway River Park Subdivision as we speak. It is my first dip into the pool. I must confess I had my reservations about a built green home. After spending time researching it and taking the green built course through Van-ed, I am a total believer. These homes, normally, are just built better. We are having a broker open house tomorrow afternoon and I look forward to pointing out some of the amazing features.

I agree with most comments. It will take time to convert the old guard, as I was one, to the idea that "green" doesn't mean aluminum cans in your walls. By the way, Dennis Weaver's place here in town is an absolutely beautiful example of how building Eco-friendly can still be a show stopper. Thanks for your dedication Dena.

Dec 19, 2007 04:21 AM
David Helm
Helm Home Inspections - Bellingham, WA
Bellingham, Wa. Licensed Home Insp
Floyd, This isn't about the subject at hand.  I just haven't seen anyone from Ridgway on here befor.  I have a daughter and three grandchildren who live in Ridgway. I know the area well.
Dec 19, 2007 04:27 AM
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Really, this is about educating people and opening eyes. What we see is perspective.
Dec 19, 2007 04:55 AM
Esko Kiuru
Bethesda, MD

Dena,

Anything new usually meets resistance from the general public. What we here at AR green housing forum are doing is a great step forward for the concept. It's a long road and we have to stay with it to make it succeed one day. The public has to be brought up to speed on this. Good thoughts.

Dec 19, 2007 05:34 AM
Thomas Kirk
CenterState Home Loans - Kissimmee, FL

Dena, I thought about your marketing of these homes and it occurred to me that the term "Green" is becoming just another sales term, like "New & Improved". The American public gets wary of the catch phrases of the day. "Green" in my opinion is now dead. Sorry to be a downer for you and all the others in this line that love the term. The American public will see that more energy efficient homes will save them money, but only if it costs about the same as a less efficient home. The environment is not on the minds of home buyers when they are shelling out their hard earned pay.

I do believe that a marketing plan that would show how much someone could save after purchasing one of these "Green" homes would do much better than pushing the carbon footprint rhetoric that seems to be all the rage with the people that haven't really looked into exactly what causes Global warming. Appealing to peoples selfish interests will sell more homes than appealing to their global interests. I want us, the USA, and all the world to use less oil and fossil fuels, but not for the GW reasons, but to keep the economy rolling untill  we can start using nuclear power and long life battery powered vehicles, that in my opinion will be what this country will rely on in the next 20 to 40 years.

For anyone that would like to know more about the real causes of GW or "Climate Change" please feel free to go to my blog, I have a little info for you.

Dec 29, 2007 01:04 PM
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Thomas, thank you for such an insightful comment. You may have given me an idea for a new post!
Dec 30, 2007 01:53 AM
Thomas Kirk
CenterState Home Loans - Kissimmee, FL
Your welcome, I hope I didn't come across as too much of a party pooper.
Dec 30, 2007 05:24 AM

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