The Importance of Infographics and Social Sharing to the Future of ActiveRain

Services for Real Estate Pros with Suplari, Inc.

Real Estate Recovery or Not**The Power of the Community is the Future of ActiveRain**

I received a good email from an active member tonight asking why ActiveRain is spending so much time and resource on surveys and infographics.  This leads to why social media and social sharing is so important to the future.

In 2011 and 2012, Google fundamentally changed their search engine algorithm and fundamentally changed SEO forever.  Keyword density is no longer relevant.  Editorial quality and social media are most important.  Major changes were the multiple Panda updates focusing on quality, the launch of Google Plus incorporating social media signals into Google's search algorithm, the Freshness update giving more authority to frequently updated content, and finally the Search Your World update which now incorporates content shared via Google Plus into the search engine results. 

A high domain authority or strong Google Juice on ActiveRain benefits all members of ActiveRain.  When ActiveRain has a high domain authority, we rank higher on the search engines and our blogs and blog posts get more traffic by being higher in the SERPS.

In order for ActiveRain to maintain its high domain authority, ActiveRain must continue to produce high-quality fresh real estate content AND receive backlinks to the ActiveRain domain from high quality, high domain authority  web sites (like the NYTimes).  Keep in mind that it is more important to Google to see backlinks from other high authority domains to ActiveRain than many, many backlinks from low domain authority sites (like brand new to the Internet individual blogs or web sites which can be gamed).

So how do you get backlinks, particularly from higher domain authority sites?  High quality infographics that people love to share in social media and talk about.  

Our surveys like Rich Real Estate Agent, Poor Real Estate Agent and Real Estate Recovery or Not aggregate great information from the ActiveRain community to help individual real estate professionals learn best practices and market trends.  Pulling the information together in an infographic that gets shared broadly helps ActiveRain maintain its domain authority by generating backlinks, many from great domains.

AND given how important social sharing is to the future of ActiveRain and real estate marketing, please SHARE.  I know this is obvious within the ActiveRain community, but the more we as a community share content from ActiveRain to Google Plus, Facebook, Twitter and LinkedIn, the stronger ActiveRain becomes in the future.  Take a minute and share your friends' and colleagues' ActiveRain blog posts on Google Plus or FaceBook.  

Yes, you have to be careful to manage your social media presence, but if every member of ActiveRain shared one blog post on FaceBook and/or Google Plus every day, we would be and should be one of the most important and influential web sites in real estate.

Something to think about.

Posted by

Nikesh Parekh

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Tammy Emineth 02/28/2012 06:51 AM
  2. Kathleen Daniels 02/28/2012 07:05 AM
  3. Lynn B. Friedman 03/07/2012 02:43 PM
Active Rain Newbies
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Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Good thing today is a snow day... because just when I think I have it (semi) under control I am dragged right back into reality.

Feb 29, 2012 01:20 AM #42
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

Nice explanation, Nikki. I'll make sure to distribute my posts more often, it only makes sense to do so.

Feb 29, 2012 01:21 AM #43
Jo Olson
HOMEFRONT Realty - Kettle Falls, WA
HOMEFRONT Realty @ LAKE Roosevelt - Stevens County

Thanks for sharing.  I can't even imagine how hard it is to SEO a site this big.  I do like some of the new Panda "rules" and some I don't - find the Keyword change interesting.

Feb 29, 2012 03:25 AM #44
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

Great information that should clarify things for many (i already understood why they do it) and they do a pretty good job for a relatively new site


Paddy Deighan



Feb 29, 2012 05:59 AM #45
Tom Dennesen
Beverly, MA

Thanks Nikesh.

Infographics are not new, but looks like they are hotter than ever. How often do we now see the same infographic get posted and reposted by our Facebook friends - on the same day? Create and post a good one - and watch it go viral! Not only Google juice (incoming links to your FB page / website) but a great way to establish one's focus area / subject matter expertise.

Imagine posting an infographic on "Average Asking -vs- selling price for xxx area Real Estate Companies". Think that might get anyone's interest?

And then there's Infographics on Pinterest...

Feb 29, 2012 06:32 AM #46
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Nikki, I loved that graphic and shared it in our office mastermind session.

Mar 01, 2012 04:32 AM #47
Liane Thomas -Top Listing Agent
BROKER Allison James Estates & Homes BRE 01885684 - Corona, CA
Bringing you Home!

that is a really good idea. I will start watching for FB worthy shares!

Mar 01, 2012 06:38 AM #48
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Nickesh I cannot keep pace with all the changes in SEO and everything.  ActiveRain will remain the back bone of my Blogging.  

Mar 01, 2012 10:52 AM #49
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677


This is really great information.  It is important that we all stay educated with the changes going on.  Thank you.   (I stopped over after reading Kathy Streib's weekly run down of her favorite posts- this was one of them).

Mar 03, 2012 08:28 PM #50
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Nikki, Like Cindy #53, I found this on Kathy's post. Thanks for explaning this. I totally didn't get it when it first came out.

Mar 04, 2012 06:52 AM #51
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

OK, Niki, I'm doing my part.  The Washington Post is including a link to Active Rain on the blogs I write for them. 

Mar 04, 2012 07:30 AM #52
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate
Disappointed that the LinkedIn button has not worked the last two times I tried to use it.

I tried to share 2 posts now on LinkedIn and got the Where did I leave my keys...  Link. 

Maureen McCabe real estate agents don't forget to add the FREE part
Mar 06, 2012 03:44 AM #53
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Hi Maureen,

The LinkedIn share button is working for me.  See below.  Do you want to email me the URL's you are trying to share?  We have seen that some times it is a LinkedIn issue, sometimes it is ActiveRain and some times it is actually the content you are trying to share.  If images are a certain way or there is not enough content, the LinkedIn share does not work properly.  Alas, the challenges of working with other people's sites.




Mar 06, 2012 03:54 AM #54
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

I think infoGraphics is huge for those that are visual, catches the eye of the reader and brings them back for info. and the more you provide data from those of us in the business that are serious and have the knowledge "IS" the info that is needed to pinpoint where the economy is going with Real Estate. Who knows it best, but those of us working it every day.... and years on end..... 

Mar 07, 2012 05:04 AM #55

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Mar 13, 2012 02:48 AM #58
Chris Beahm

Great read!

Mar 13, 2012 03:07 AM #59
chris paredes
Seattle, WA

This is so true.

Mar 13, 2012 03:51 AM #60

What great data.

Mar 23, 2012 04:47 AM #61

What great data.

Mar 23, 2012 04:48 AM #62
Mary Weiss
Zillow Group Mortgages - Seattle, WA
Trainer & Content Manager

Infographics are very useful for younger people who are less likely to be engaged with blocks of text or visually unappealing information.


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Oct 02, 2014 07:22 AM #63
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Technology Entrepreneur, Executive, & Investor
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