Pinterest for Your Real Estate Brand

Services for Real Estate Pros with RealSupport Inc.

If you haven’t heard all the hubbub, Pinterest is the new big thing in social media. This new platform is not only a way to stay social, but also a way to share your interests with an entire community with thousands of participants. From food to sports to interior design and real estate, Pinterest allows you to showcase your work and the work of others with just a short caption and a click of a button. Still confused? Don’t worry, it took me about three weeks to understand what it’s all about (that was after the two weeks I waited for a Facebook invite to join the network!) but now I am a Pinterest fiend.

While the social network is mainly used for personal enjoyment, the concept of using it to build a brand is quickly catching on. As your real estate virtual assistants, we have created accounts and began experimenting to share the news with you.  Whether you’ve been on Pinterest since its debut or you’re hearing about it for the first time, there are plenty of ways to enhance your business model with the use of this new tool.

Identify Yourself:
Just like you would choose a custom Facebook URL or a unique Twitter handle for your business, secure a Pinterest username. For bigger companies, some people have already created names and are using logos that they have no affiliation with. If your brand isn’t something as big as Google, Target or Maratha Stewart, there’s a good chance you will be able to reserve your desired handle. Even if you don’t plan to start using Pinterest right away, take 60 seconds to register, so when you start implementing it into your schedule you’re ready to go. You can even use the pictures and information from your current Facebook and Twitter pages to populate your profile.

Use Hashtags:
If you’re already using Pinterest, did you know that you can also use hashtags? Just like Twitter, Pinterest allows you to mark keywords with the infamous number sign, making your pins more likely to show up in a search. The hashtags will also roll over if your pin is shared or re-pinned by another user.

Color and Style:
Last week we discussed how your color scheme affects your brand. The same concept transitions into Pinterest. Bring your brand to life by incorporating your color and style into your profile. You’ve already got great property photos to show off, so make sure your overall presence reflects that same flair.

Pin It:
Pinterest provides every member an option to add a “pin it” button to the top toolbar in their web browser. Moreover, you can also add this button to your company website! Just like you have a button for Facebook, Twitter and your blog, you can also have a “pin it” button so your clients or website viewers can pin your listings to their own Pinterest account. Don’t worry, you will still get credit. Every time something gets pinned, it always shows the website that the picture originally came from.

Over the past couple of months, we have had several clients ask us if Pinterest is a good thing to incorporate into their social networking strategy. We tell them yes. It is a great way to showcase properties and give your clients (and potential) clients a sense of who you are, what you specialize in, and how you can help them visualize and obtain their dream home. If you have any questions on how to get started, or if you need assisting with social media, blogging or listing marketing, feel free to contact us anytime!

Have an awesome day!

Lauren Wille
Marketing Coordinator

Comments (53)

Paul Francis
Francis Group Real Estate - Las Vegas, NV
Las Vegas Real Estate Agent - Summerlin Homes

Hmmm.. thanks. Created my account and got my URL extension. Playing around with it and adding community photos that I've taken over the years under some boards I've created.


Sep 23, 2012 07:48 AM
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Thanks for the suggestion.  I think Pinterest really has something.  I like looking at photos.  I'm sure most do too.

Sep 23, 2012 08:33 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team
We agree one more must do in on line activity. Thanks for the push!
Sep 23, 2012 09:27 AM
Pattie Zanders
Bennett Realty Solutions - Greenbelt, MD

Can be a useful marketing tool.

Sep 23, 2012 09:44 AM
Racquel McDermott
Soria Real Estate - Burlington, WA
Racquel McDermott, Non-Compete Designated Broker

Direct and useful article.  Thank you so much!  I can't wait to share this with my fabulous Realtors!

Sep 23, 2012 02:54 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D
Thank you for a reminder of the importance of Pintrest
Sep 23, 2012 03:34 PM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

I love the idea, just not sure yet if it is as viable as everyone thinks.  I'm kinda like Donna #14 - it may be a fad.

Sep 23, 2012 11:47 PM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

I've said this before but I see very little ROI in Pinterest. Statistics show while Pinterest may be a way to brand awareness there is very little click through to original articles. Hence, people like the pictures but not necessarily care to read all the content associated with said image.

Sep 24, 2012 04:18 AM
Barry Twynam
Realty Executives Leading - Spruce Grove, AB

Just getting started with Pinterest.  Thanks for the good information!

Sep 24, 2012 05:27 AM
Jill Nelson

Fabulous information!

Sep 24, 2012 06:03 AM
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Great tips! I have a Pinterest account, but i have to admit that i don't use it as much as Twitter or Facebook.



Sep 25, 2012 04:58 AM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
I love pinterest. I just started pinning for my Flagstaff real estate, so I definitely have a lot to learn on strategies for that! How do you put a pin it icon on your website?
Sep 26, 2012 12:07 AM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Larry, thanks so much for the comment! How do you like Pinterest so far? Developing it for your business would be a great idea. You can create community boards, dream house boards, whatever strikes your interest! It'd be great to see how creative you can get.

Barbara, we're glad our blog inspired you to check out Pinterest! Have you had a chance to check it out yet? Be careful, it's addicting! Once you get started, you'll find yourself wasting hours on there.

Gena, great to hear from you! You can set up multiple Pinterest accounts if you have a Facebook AND a Twitter. One account will be set up through Facebook, and the other through Twitter. You can also set up another Pinterest if you have more than one email address to use. If you only have one of the two social networking sites or one email address to use for the site, then you'll be stuck with the one account. We hope this helps! Let us know if you have more questions.

Don, we're glad that our blog inspired you to take a closer look at Pinterest. The idea might sound confusing, but once you get started, you won't be able to stop pinning.

Hi Brien, just out of curiosity, what aren't you sold on about social media? We understand that it's a difficult concept to grasp in that it's not something that you see immediate ROI on, but it's a great way to connect with your network and community. It's the way marketing is headed, so it's a good idea to at least try it out! It may grow on you.

Kevin, we couldn't agree more! This is definitely a site that allows REALTORs to express their creativity AND market themselves at the same time. We're glad that you're thinking outside of the box.

Mark, we're glad to hear from you! Someone will be contacting you shortly to schedule a call, if you're interested in knowing more about us. And yes, brides to be LOVE Pinterest for ideas. Congratulations to your neice on getting married!

Donna, we understand thinking that Pinterest was a fad. To be honest, it took us quite a bit of time to get on board with it, too. It really is helpful though to your marketing because since it is such a fad right now, chances are many people in your network and community will be on it. People of all ages use Pinterest and it's really become a more universal site than some others out there. It may be a good idea to just play around with it and create a few boards to have a presence!

Mark, we understand how the value can be lost on you at first, but it's also a great way to market yourself as a community expert. Is it a way to provide stats or market reports? No, not particularly, but it is a way to establish yourself as an industry expert and active in your community. You can create boards about your community, events your firm participates in, dream houses, etc. You can have fun with it and market yourself.

Lee, thanks for the compliment! We try to have our act together and keep our clients on-track, as well! ;)

Hi Mitch, we do help our clients with their video editing and depending on what kind of email client you have, we can insert these into emails and send them out. If you're interested in knowing more information, just let us know and we can set up a time for someone to call you!

Michael, we know, life gets so busy and it's hard to keep track! Blocking out a half hour a day for social media will help you stay on target, and you can focus on doing it every day. Before you know it, it will become a habit!

Robin, we're glad our blog post got your wheels turning! It's so important to figure out how to make yourself stand out. We think Pinterest gives you an awesome opportunity to do that. We look forward to hearing from you!

Thanks for sharing your Pinterest experience, D'Adrea! We love that you've been using Pinterest so actively. We'll be sure to follow your account :). We can't wait to check out your boards!

Dorte, thank YOU for the comment! We're glad your found our blog useful and informative.

David, we couldn't agree more! Pinterest is becoming increasingly more relevant, and as it becomes more popular, it becomes even more of a necessity for agents to get on there and start using it.

Donna, we totally understand that with all the other social media sites to keep up with, Pinterest can see daunting. The thing is though, it's so easy to pin while you surf the web! So many sites now allow you to pin images directly from recipes you use, articles you read, or pictures you love. You can literally do it as you are looking at other things online. It's incredibly user friendly, and it's addicting!

Tamara, you should totally check out Pinterest! You'll get sucked in quickly and you'll definitely have fun with it!

Patricia, it is absolutely okay to post your listings! This isn't like Facebook or Twitter where people don't want to see listing after listing. On Pinterest, it's appropriate to create a listings board that people can click on if they're interested. It's a space dedicated to images, so you won't look out of place by posting those. Just be sure to include other, community based boards too!

John, thanks for continuing to read our posts and comment! We enjoy hearing from you.

Dana, we understand the predicament, but we've found that using a little bit of everything is important. Some sites, like Twitter, should be updated daily. Others, like Facebook and LinkedIn, you can get away with updating a few times per week. Pinterest we recommend using daily because it's so easy to pin as you surf the web, and it's also one of the more popular sites people spend time on right now!

Good luck using Pinterest, Gale! We're glad our blog inspired you to give the site a try. We hope our article is useful as you start using Pinterest.

Myri, we're glad you have set up a Pinterest account! Once you start, you'll be addicted! If you have any questions on how to use it, don't hesitate to let us know!

Get back on it, Travis! You'll find that it's helpful for promoting your brand. We'd love to hear any success stories you find with it as you get the hang of it.

Thanks for the comment, Donna! We agree that Pinterest is such a fun way to market your brand and get creative :)

John, we're not sure if AR is offering any webinars on Pinterest in the near future, but plenty of other industry experts have them. We know InmanNext had one a few months ago that you may be able to get if you contact them and ask!

Tom, you hit the nail on the head! It's exceedingly important to get involved with the latest trends because that's where your clients are! You're already ahead of the curve of other agents who don't see the value in this. Thanks for the comment!

Hi Paul, glad to hear you're playing around with Pinterest! How do you like it so far? Any roadblocks?

Frank, photos have become a much more effective marketing tool than the written word! That's why the concept of Pinterest is so cool. Have you started using it yet?

Bob, we're glad you agree! Best of luck as you start on Pinterest.

Pattie, this is a VERY valuable marketing tool! We hope you give it a try and see for yourself :).

Racquel, have you shared our article with your team? What did they think? Have any of them started using Pinterest? We would love to hear their thoughts!

Paddy, thank YOU for the comment!

John, we understand thinking that this is just a fad. As we told Donna, however, it's a fad that many in your community might be using, so it's a good idea to get on there, anyway!

Barnett Associates, we see your point. Social media in general isn't about ROI. Most businesses don't see a huge ROI in social media. It's all about connecting with your community and building a strong online presence. That's where having a Pinterest profile will come into play.

Barry and Jill, we're glad you loved our blog post! Thanks so much for reading it and leaving a comment.

Aloha Monique! It's ok if you don't use Pinterest as much as Facebook or Twitter. As long as you use it regularly, you should start to see more of a following from it!

Hi Sylvie! That's a great question! Here's a great step by step how to from Pinterest on how you can do this:

Sep 26, 2012 06:42 AM
Dee Van Eyck
Houlihan Lawrence, Inc. - Larchmont, NY

I just spent the day setting up my Pinterest with different boards for the towns/areas I cover. I then set up a board for photos of me with friends and family enjoying different places/events in and around those locations and another board for my favorite real estate listings. (Both of those boards are blank at the moment!) I made sure to link my Pinterest with my Facebook business page so now I can invite everyone to visit! Feel free to take a look and let me know what you think :-)

Sep 26, 2012 09:52 AM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

Thanks! I'll FU {:<)

Sep 26, 2012 10:23 AM
Michael Ford
Coldwell Banker Heritage Homes - Marion, AR
Matching Families with Homes
Guess this is my next thing I've got to set up.
Sep 28, 2012 12:52 AM
Robert L. Brown - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

I'm in. A lot different to other places but I do like the pics. Very colorful.. Hope to use it in my daily business.

Oct 02, 2012 02:27 AM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Dee! Did you receive our email with suggestions for your Pinterest profile? We hope that you found it helpful! :) Thanks again for sharing your page with us! We loved the enthusiasm. Plus, we love any excuse to hop on Pinterest ;).

John, we haven't heard from you yet! Let us know if we can help you in any way. We'd be happy to give you some advice!

Michael, quick warning: once you set up Pinterest, you won't be able to sign off! You'll get addicted to pinning images. We know that the lead generation and success won't be immediate, but if you continue to work toward the presence then you will see results.

Robert, there are so many ways that you can use Pinterest to publicize your business and brand. You can become creative with your boards, too. You can publicize your community, listings and even have a board devoted to curb appeal tips. As you start pinning, it will become a part of your routine as you surf the web. Before you know it, it'll be 2nd nature!

Oct 03, 2012 11:16 AM
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

Wondering if you have read this blog about the difficulties of deleting a follower who posts inappropriate material?

I set up a basic account a few months back and haven't found the time or inclination to go back, am I really missing anything or just saving my self time to work on other avenues to promote my business?

Oct 31, 2012 01:17 PM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Steven,

Thank you for sending along the blog post! We'll have to take a look at it. That's definitely some good information to know. In our opinion, Pinterest IS well worth your time simply because it has become so popular. You can really use it as a way to showcase your listings in an appropriate setting as well as share home buyer/seller tips AND your knowledge of your community through images. We say give it a chance. Once you start, it's hard to leave Pinterest!

Nov 07, 2012 06:07 AM