What Was Your Best Marketing Idea Ever? Here's ours!
It doesn't matter if you have been in the Real Estate business for 30 days or 30 years, you have to continually stand out in your market.
When a Buyer or Seller decide it's time to buy or sell a house, will your name come to mind? The odds are you have hundreds, if not thousands of Agents just sitting by their phone waiting for Mr. Buyer or Seller to call.
Why should they call you? You're a nice guy, honest, hard working and would do just about anything to help them with their real estate matters.
But, and that is a huge but, if they don't know who you are... you are not even going to be in the running.
So, how do you get people in your community to know you?
What is your best marketing idea, how do you get people to know you and most importantly remember you.
Everyday, even 30+ years later we are still trying to think of a new idea that will get us in the door. Do you have a good idea that you can share?
Here's an idea we had many years ago, late 1985 to be exact. We put the same question to ourselves, "how can we get our name out?", and below you will see what we came up with.
We were years ahead of any other Real Estate Agents in our area. A few Agents would put their name on a magnetic sign and stick it on their car but who saw it or read it.
Our idea was seen and talked about, even to this day and we haven't had it for about 7 years.
Maybe it's time to get a new one, $60,000+++, yes you can buy a van and deck it all up like everyone else is doing, but who remembers it. Now, on the other hand if you look like you just drove off the Daytona Race Track, you will been seen and remembered.
What Was Your Best Marketing Idea Ever? Here's ours!
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