How do you maximize the ROI of your marketing budget and maximize the usefulness of your client contacts database? At Best Agent Business we have the answer to those questions! Use that database as a marketing tool, of course! Turn those leads into relationships. Turn those relationships into referrals and into sales.
At Best Agent Business we recognized the importance of this potential income-generating tool early on. We established a dedicated Email Marketing Team whose members specialize in helping realtors make optimal use of every opportunity to make their client database help them be more profitable. The basic service consists of a Monthly Email Newsletter. After that, we also handle other email projects such as Surveys, Buyer Short Emails, Drip Campaigns, Special Event Emails, Blast Emails, Monday Morning Mojo, etc. By using these and other email tools, our Email Marketing Team helps our clients to maximize the volume of repeat and referral business they can get from their client and SOI contacts.
Studies have shown that of all forms of marketing, email marketing is the most cost effective. In this area, costs are about 5% as opposed to 10% – 30% for Lead Generation marketing. Email marketing drives 30% - 80% of real estate business. Sadly, almost all agents under-spend and/or under-use this most effective tool.
Many realtors already use programs such as Top Producer, Service for Life and Constant Contact, which have email marketing capabilities already built into them. The problem is that these business people are so busy they really don’t have the time or inclination to explore the deeper capabilities of the programs, learn the ins and outs of those deeper functions and then take the time to utilize them. That is where our Email Marketing Team shines. We have the experience to know all the subtleties and have already done the research and brainstorming to create new ways to put email marketing to work for our clients.
In short, our Email Marketing Team has the potential to be your most profitable marketing tool. It is easy to manage, easy to delegate, and it’s very easy to track and measure your real-time results. Give us a call at 202-297-2393 or visit us on the web for more information on how we can help you use email marketing to grow your business!
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