How Long Can You Afford to Not Know

Services for Real Estate Pros with Blue Corona

Seth Godin wrote a blog post called, Ashamed to not know" and it is bound to be an instant classic. The concept is simple - things change when we're embarrassed about it. It's embarrasing to sit outside your office smoking a cigarette. As a result, fewer people smoke cigarettes. As a society, we've made it publicly shameful to be a racist (one of Seth's examples).

At what point will it be shameful to not know?

  • To not know which of your marketing strategies produces the best result
  • To not know what inbound internet marketing is
  • To not know what seo services exist
  • To not know how to track your TRUE web visit-to-lead conversion rate

My guess is that the day is coming. In the 'not so distant' past, you had to visit a library if you wanted to know something. A side benefit of the content marketing revolution (do you know what content marketing is?) is that the library now comes to you!

Think about it...

How many e-books, marketing tips and webinars have you been invited to over the past month or two? If you're like most realtors, the answer is, "A LOT!" Grab a sandwich and read a few of them or sit in for a webinar.

Who knows? You might learn a thing or two and avoid the future shame of not knowing!

Comments (1)


Nice post thanks for sharing this. India's Top Call Center Software.
Improve Your Productivity with Our Best Call Center Software. Get Easy Setup, Integration & Upgrade. 1000+ Happy Clients

Apr 27, 2020 01:47 AM