How to use internal linking to boost your SEO
By now we all know that linking is highly important to your online exposure. You need those links as "votes" for your site, and if no one else is voting for it (quite yet) you better be doing it. One key way to do this is by internal linking.
Internal linking is linking to other pages, posts and information within your own site. One page of the site, links to another page of the same site.
Why is this important?
Not only are you telling readers, "Hey, check out this related post or page over here" but it also tells the search engines the same thing. Think of it as reminding search engines, "don't forget about this important post I wrote over here". The more you link to it, others will click on it, find it, read it, comment, share, post, and hence, keep the ball rolling for that post.
Somewhere in the post you want to always direct people back to the main idea behind the post. Make sure that there is someway to contact you. But you don't want every post to point to the same place all time either. You want internal links that use your keywords pointing back to your homepage, information on your menu, and of course, other blogs. The more times search engines find similar posts or back links the higher they will rank those particular pages.
So how do you best go about it?
Plan an outline or map of your website. Look at the main menu pages and see where you want most people to go. You may be surprised to discover you have been doing this all along when one or two pages rank better and you notice you have been internally linking to them automatically. Planning this out visually helps you know where your links are coming from and where you want them to go.
Know what pages are ranking and link FROM them. Do a search. In the search engine box type "site:yourwebsite.com keyword" and replace “yourwebsite.com” with your website URL, and “keyword” with the keyword you want any of your articles to rank for. This will return a list of articles that you can easily update with internal links back to the new page you just wrote for instant Google juice!
Know the topics you frequently write about. Sure, this may seem obvious but you may be surprised at what specific topics you focus on more than others. If you have a specific niche you should have a landing page with client capture just on that and direct your internal links to that page. The more internal links to this one page will increase the exposure for that one page.
Don't waste the power of internal linking. You can control what's being found and ranked. Link back to several important pages within your site, go back and add those to pages that are not ranking as well and force Google and others to know what you're all about!