How to Use Internal Linking to Boost Your SEO

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

How to use internal linking to boost your SEOinternal linking, seo

By now we all know that linking is highly important to your online exposure. You need those links as "votes" for your site, and if no one else is voting for it (quite yet) you better be doing it. One key way to do this is by internal linking.

Internal linking is linking to other pages, posts and information within your own site. One page of the site, links to another page of the same site.

Why is this important?

Not only are you telling readers, "Hey, check out this related post or page over here" but it also tells the search engines the same thing. Think of it as reminding search engines, "don't forget about this important post I wrote over here". The more you link to it, others will click on it, find it, read it, comment, share, post, and hence, keep the ball rolling for that post. 

Somewhere in the post you want to always direct people back to the main idea behind the post. Make sure that there is someway to contact you. But you don't want every post to point to the same place all time either. You want internal links that use your keywords pointing back to your homepage, information on your menu, and of course, other blogs. The more times search engines find similar posts or back links the higher they will rank those particular pages. 

So how do you best go about it?

internal links to boost SEOPlan an outline or map of your website. Look at the main menu pages and see where you want most people to go. You may be surprised to discover you have been doing this all along when one or two pages rank better and you notice you have been internally linking to them automatically. Planning this out visually helps you know where your links are coming from and where you want them to go.

Know what pages are ranking and link FROM them. Do a search. In the search engine box type " keyword" and replace “” with your website URL, and “keyword” with the keyword you want any of your articles to rank for. This will return a list of articles that you can easily update with internal links back to the new page you just wrote for instant Google juice!

 Know the topics you frequently write about. Sure, this may seem obvious but you may be surprised at what specific topics you focus on more than others. If you have a specific niche you should have a landing page with client capture just on that and direct your internal links to that page. The more internal links to this one page will increase the exposure for that one page.

Don't waste the power of internal linking. You can control what's being found and ranked. Link back to several important pages within your site, go back and add those to pages that are not ranking as well and force Google and others to know what you're all about!

Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Kathy Sheehan 02/29/2012 11:42 PM
  2. Cheryl Ritchie 03/01/2012 07:39 PM
  3. Ron Aguilar 03/01/2012 10:54 PM
  4. Roy Kelley 03/02/2012 12:05 AM
Real Estate Sales and Marketing
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The Derrick Team - Indy Metro Realtors
Carpenter Realtors - Avon, IN
Your Pet Friendly Realtors

I've always done that but not sure how to track if it helps. Where do you see the results? My tools show incoming link traffic only.

Mar 02, 2012 04:24 AM #75
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Linking is my weakness for sure. I'm not sure I'm linking enough from one page to the next so I'll have to check that out.

Mar 02, 2012 04:34 AM #76
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

tammy, more great tips that confuse me and fire me up to do what needs to be done at the same time. Thanks!

Mar 02, 2012 06:04 AM #77
Heather Frye
Movement Mortgage - Fredericksburg Mortgage - Fredericksburg, VA
Fredericksburg Mortgage - The Frye Team

Great!!! Thanks for sharing!

Mar 02, 2012 06:46 AM #78
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Bookmarked, in fact I usually bookmark your stuff so I can review if needed.

Mar 02, 2012 07:09 AM #79
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

When you have 100+ pages, this is a tough one so I jump back to archive pages.

Mar 02, 2012 07:19 AM #80
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Tammy - I need to work more on this.  I don't understand how to get incoming links but internal linking is something that I can undeerstand.

Mar 02, 2012 07:35 AM #81
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

This is exactly why I like AR and think it's the best website for RE agents, the information is critical to RE agents, great blog and thanks.

Mar 02, 2012 08:17 AM #82
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

As always great info from an AR blogger. Going to play website this weekend. 

Mar 02, 2012 10:20 AM #83
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Tammy you are blowing my mind with some of this stuff.  I have subscribed to your blog.

Mar 02, 2012 12:08 PM #84
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great information Tammy!  It is hard at times to keep all this straight, but I'll keep working on it thanks to you and your inspiration!

Mar 02, 2012 03:29 PM #85
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Here is another fine teaching I will put on my to do list.  Thanks for taking the time to share it!

Mar 02, 2012 09:01 PM #86
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

Excellent, Thank you. We always try to link the related articles to our blog posts for our readers to explore.

Mar 02, 2012 10:10 PM #87
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammy, Thanks for the great post.  We all are still learning on how linking affects our rankings.

Mar 03, 2012 08:57 AM #88
Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate
Great info for a quasi newbie like myself ... Thanks for sharing!
Mar 03, 2012 11:43 AM #89
Charles Walk

Great post... thanks.

Mar 04, 2012 06:34 AM #90
Brin Realty Associates Team At Bean Group
Bean Group | Brin Realty Associates - Amherst, NH
Amherst NH homes and Southern NH real estate

Good SEO advice Tammy, am going to add more links today.

Mar 21, 2012 08:47 PM #91
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Tammy, I understand the benefit of internal linking, but you have taken it to another level with the explanation in this post. Thanks!


Aug 20, 2012 01:32 PM #92
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the SEO info. I've bookmarked it for future reference.

Oct 26, 2012 10:34 AM #93
Matt Robinson
Professional Investors Guild - Pensacola, FL
Thanks for the post. I always learn great stuff from your content! I appreciate you taking the time to share...
Dec 24, 2012 08:11 AM #94
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Content Marketer, SEO Teacher, Website Fixer
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