Promoting Your Properties Through Pinterest

Services for Real Estate Pros with recently sponsored a webinar called Pinterest for Real Estate. The session had a TON of great suggestions on how you can use this new social media tool in your real estate practice.  We wanted to share a few of those tips and let you know how you can start pinning your properties today. 

As one of the most currently buzzed about social media outlets, Pinterest has already amassed a following of 11 million users, which includes two million Facebook members, generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined! So how can you use this tool to bring value to your real estate business? Well, the two most popular ways to use Pinterest in real estate are:

Pinterest for Single Property Website

  1. As a new way to build your brand
  2. Boost web traffic to your properties 

1. Pinterest as a new way to build your brand

Pinterest is a great way to build your brand in a way that is applicable to real estate without simply reposting your listings. It is important to use your Pinterest board as a visual reflection of you, your listings, and your company. Ideas of how to portray this social media persona are truly endless; some sample board ideas include:

  • Home improvement tips & images
  • Decorating tips & images
  • Meet the Team (include photos of agents  & bios)
  • Local restaurants
  • Local style
  • Historic homes
  • Homes of celebrities
  • Gender specific pages (i.e. “man cave")
  • Home ownership/buying/selling tips
  • Home buying/selling books

It is important to remember that the goal of using Pinterest is to paint a picture of your brand, and to think how your board might make a potential buyer feel. This is not an outlet to solely pin all your listings, just as you wouldn’t continuously repost your listings to your Facebook News Feed.

2.    Pinterest will help boost web traffic to your properties

Pinterest is also an excellent way to boost your web traffic, by adding the “Pin It*” button to your product pages or blog posts. This allows your customers and readers to pin your products and content to Pinterest, boosting your traffic. To share your boards with your target audience, add the “Follow*” button to your website, by copying and pasting the Pinterest provided HTML code.’s Single Property Website's unique URLs drive additional traffic to listings and are seamless to pin.  You don’t even need to be signed into your Pinterest account. By adding the Pinterest “Pin It*” plugin to your browser, you can immediately pin an image from a website. You can also download the iPhone app for Pinterest, which allows you to view images and re-pin via the app. 

Pin It

Do you have any Pinterest success stories that have worked for your business? Share with us!

*You can access the Pin It & Follow buttons via




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Comments (20)

Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Thanks for the post. Another tool in the tool box, but with all the other social media I'm working on I'll have to bookmark this one and come back when I've got a little time to learn the etiquette for this platform.

Mar 01, 2012 01:05 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Nancy that is sooo true. I haven't even jumped on the Bandwagon. My hands are not full,it is overflowing. Thanks for sharing. Great post.

Mar 01, 2012 04:46 PM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I like the list of boards you printed. There are some useful categories there!

Mar 01, 2012 07:44 PM
Barbara Heise
Keller Williams Realty STL - Saint Louis, MO
Search for Homes for Sale in St. Louis

Wow, I am trying to figure it out but I have even lost steam on my other social media venues.  I was just thinking this morning - what am I going to do to make them interesting again.

Mar 01, 2012 07:49 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

I have a pinterest account and have started my boards.  You have given us some really great ideas here and I think I need to explore a bit more.

Mar 01, 2012 08:37 PM
Martha Givens
Century 21 Brandt Wright Realty, Inc - Montgomery, AL
Stress Free Real Estate!!!

So much out there--- but this seems to be something that will be a good value.  It is worth researching to see if it has the staying power.

Mar 01, 2012 09:19 PM
Susanna Haynie
CO-RE Group, LLC -Real estate sales and services - Colorado Springs, CO
Colorado Springs Realtor GRI CNE MCNE ePro MRP

PLEASE! Do not simply pin your home pictures on Pinterest, that will not be interesting to folks.  With blogging you create interst with your headline, in Pinterest you capture users attention with your images. Yes, you'll still get some SEO juice if you simply pin your homes - if you make it interesting you'll create relationships.


Mar 01, 2012 11:20 PM Real Estate - Chicago, IL

We're glad you found this post helpful! We understand that it's easy to feel overwhelmed with the constantly changing social media landscape. A suggestion to get your feet wet with Pinterest is to create an account and take your time browsing and creating your Pinterest "brand" before sharing your boards with your customers.

Susanna, we agree! It's important to think about how your boards could offer value and helpful info to your customers - not just an outlet to repost your listings.
If you have any ideas about great boards, we'd love to hear about them!
Mar 01, 2012 11:56 PM
Marvin Beninson
Keller Williams Realty - Danbury, CT
Grtr Danbury/Ridgefield, CT + Grtr Orlando. FL.

This was  a great post! Thanks so much for the great info!!

Marvin & aura Beninson

Mar 02, 2012 12:36 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

I started using Pinterest 2 months ago for community boards. I am praying hard that Pinterest will BAN real estate postings or require that they go into the same black hole as Craigslist listings. 


Mar 02, 2012 04:22 AM Real Estate - Chicago, IL

Leslie - it sounds like you're on the right track in creating boards that will offer your buyers or potential buyers interesting and relevant pins, outside of pinning your listings.

Mar 02, 2012 04:32 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I haven't checked myself, but I've heard a few people mention that you can't use it for business. True?

Mar 02, 2012 05:38 AM Real Estate - Chicago, IL

Hi Eric - Many businesses are using Pinterest to promote their brand. At this time, Pinterest hasn't made a distinction between a personal page and a brand page. Pinterest's etiquette page states that users (including brands) should stay away from using the site for only promotional purposes. Pinning and repinning content and images that are relevant to your brand will keep your profile community focused and will attract and keep followers. Hope this helps!

Mar 02, 2012 06:01 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I need to figure out Pinterest and figure out how to use it while keeping people interested.  Thanks for the suggestions.

Mar 02, 2012 11:10 AM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA
I appreciate your post, we are just starting to learn about this.
Mar 02, 2012 11:50 AM
Eric Salonga
The Salonga Brothers at Reed Realty - Ceres, CA
Your Key to the Central Valley

All aboard!!! Bandwagon her I come.

Mar 02, 2012 01:23 PM
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Very timely post. I've been pinning some of my listing photos to appropriate boards. Does the inbound link to my site help my SEO?

Mar 02, 2012 03:13 PM Real Estate - Chicago, IL
Hi Lori, Pinterest will definitely offer SEO (search engine optimization) benefits. Some ideas include linking your Pinterest to Facebook, linking your pins back to your website, adding keywords to your pin boards, or add the"pin it" button to your blog (if you have one). Happy pinning!

Mar 04, 2012 11:03 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 27, 2012 02:43 AM Real Estate - Chicago, IL

Great to hear, Paul; thanks for reading!

May 29, 2012 12:23 AM