HomeFinder.com recently sponsored a webinar called Pinterest for Real Estate. The session had a TON of great suggestions on how you can use this new social media tool in your real estate practice. We wanted to share a few of those tips and let you know how you can start pinning your properties today.
As one of the most currently buzzed about social media outlets, Pinterest has already amassed a following of 11 million users, which includes two million Facebook members, generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined! So how can you use this tool to bring value to your real estate business? Well, the two most popular ways to use Pinterest in real estate are:
- As a new way to build your brand
- Boost web traffic to your properties
1. Pinterest as a new way to build your brand
Pinterest is a great way to build your brand in a way that is applicable to real estate without simply reposting your listings. It is important to use your Pinterest board as a visual reflection of you, your listings, and your company. Ideas of how to portray this social media persona are truly endless; some sample board ideas include:
- Home improvement tips & images
- Decorating tips & images
- Meet the Team (include photos of agents & bios)
- Local restaurants
- Local style
- Historic homes
- Homes of celebrities
- Gender specific pages (i.e. “man cave")
- Home ownership/buying/selling tips
- Home buying/selling books
It is important to remember that the goal of using Pinterest is to paint a picture of your brand, and to think how your board might make a potential buyer feel. This is not an outlet to solely pin all your listings, just as you wouldn’t continuously repost your listings to your Facebook News Feed.
2. Pinterest will help boost web traffic to your properties
Pinterest is also an excellent way to boost your web traffic, by adding the “Pin It*” button to your product pages or blog posts. This allows your customers and readers to pin your products and content to Pinterest, boosting your traffic. To share your boards with your target audience, add the “Follow*” button to your website, by copying and pasting the Pinterest provided HTML code.
HomeFinder.com’s Single Property Website's unique URLs drive additional traffic to listings and are seamless to pin. You don’t even need to be signed into your Pinterest account. By adding the Pinterest “Pin It*” plugin to your browser, you can immediately pin an image from a website. You can also download the iPhone app for Pinterest, which allows you to view images and re-pin via the app.
Do you have any Pinterest success stories that have worked for your business? Share with us!
*You can access the Pin It & Follow buttons via pinterest.com/about/goodies