Value of the Coldwell Banker Brand to consumers
1. The Brand has a 100-year heritage, predicated on ethical dealing, dating back to 1906 when our company was founded with a goal of protecting customers. Our unique history is a differentiating characteristic, which engenders trust and confidence to consumers and, ultimately, influences them to list their home or buy a new home with Coldwell Banker®. Our founders firmly believed in the importance of ethics, professionalism, honesty and above all, putting the customer first. To this day, our company has subscribed to these underlying principles. Coldwell Banker is known world-wide for its highly ethical beliefs and legendary history of fiduciary trust.