image courtesy of luxist.com
What flashes through your mind when you see Tiffany's robin egg blue box?
Do you think that happened by accident?
What does Tiffany's little blue box have to do with real estate?
And staging?
It's all in the packaging.
And branding.
Jackie.
Michael - Absolutely we can all package our businesses - Tiffany & Co set's a fine example of what we're capable of.
I was thinking more along the lines of packaging a home for sale - and branding the home with the all the tools we now have available to us.
Kim - Me too!
Terry - Blue is definitely your color! Ooops, this time the message might have been too short...it wasn't only about packaging our businesses... though that's important too!!!
Kathy - We know we're not going to be disappointed when we open those boxes right? I'm thrilled there are stagers working so closely with Realtors(r) that recognize a staged home is akin to a little blue box and I look forward to the tipping point that I'm sure will eventually happen because the consumer knows Realtor X lists "little blue boxes".
Jackie
Too cute! Yes, my Daughters and I love the packaging to be from Tiffany's:) Good stuff is always worth it! Just like our Buffini Coaching;) It is soooo worth it!
It's a Good Life!
Fran
Fran - Oh my...you don't even want to get me started here, in this post, on the benefits of Buffini Coaching and the ways my business has been impacted - talk about opening a package! BTW, the regional meeting was great - it would have been nicer to see you there! ;)
Jackie
Jackie ~ powerful litle comment ! I so agree with it , love how you blend these 2, they go mano a mano (hand in hand)
Fernando - I'm glad you liked it. I love that more and more Realtors(r) are working mano a mano with stagers - it's not about going cabeza a cabeza (head to head). Again, I'm looking forward to that tipping point.
Jackie
Nicely edited to the main point!
I just finished commenting on Julea's post 'are you Wally Mart or Tiffany'
Dane- Thanks. I had forgotten about Julea's post until I saw it pop up again, but that was a very well written post - I said so then and still agree!
Jackie
Julie- Oh yeah...put a bunch of boxes in front of folks with a Tiffany box in the midst and guess which one they'll choose? Hrrm....I'm thinking that's our version of "curb appeal".
Thank you for your kind comment, friend!
Jackie
Cynthia- Weelllll....not to belabor the point, but you could find a terrific stager to partner with ::grin::
Jackie
Jackie, what a great idea...a Realtor offering the 'Little Blue Box' service! The blue box being the staging services!
You could advertise: "ask me about my Little Blue Box services to get your house sold!"
Dane - you have it. Though the Realtor(r) may not be the party paying for the staging services (personally, I would say not - they after all do not have the greatest financial vested interest in the property), the properties they represent in the marketplace are a cut above all the rest when they represent homes that are "little blue boxes" - or something extra special.
Jackie
Bill - Exactly. I'm sure both of us can think of examples of companies that had great reputations that went up in flames and had to rebuild themselves in the publics eye. Somehow though Tiffany's has managed all these years to keep theirs stellar. Theirs is a model I've been studying for a long time.
Jackie
Fran - I'm so glad it was useful to you. I'm sure your associates will be thrilled with their gifts.
Jackie
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