Blog integration to direct website traffic when and where you want it to go.
Seeing a blast of links and logos that overpower the actual information being presented can cause an information overload conflict and confusion for the viewer of your post. Blogs and not supposed to look like InfoMercials with hard sells. Inside blog posts on ActiveRain and many others blogs “Wordpress” for one, offers these same options with “plugins” you will notice linking to Twitter, Follow me, Facebook, LinkedIn, and many more.
One of the most obvious issues is over use, too many little widgets or plugins on a page. Recently studies suggest the top 4 plugins LinkedIn, Facebook, YouTube and Twitter are the primary sites to add to your linking on a website or blog. This is not to say your distribution of your post, pages and articles should be limited to these sites alone. I have assumed you registered your website and personal blog with the big three search engines.
Using more than the big four social media sites (besides your website link and email) are going to cause confusion. Many believe this shows Internet marketing skills, which it does, but with the wrong result. Hubspot, eMarketing Association, Direct Marketing Association, E-Commerce and Internet Marketing layout the facts for you. 14 years ago the Web Marketing Association started when the Internet was a baby, now we have a giant on our hands with over a “Million” documents a day being added to the Internet.
- We want to attract the widest audience possible.
- Serve visitors with the information they are expecting to receive.
- Create the opportunity for a direct contact from the visitor to you or your business.
- Face to face meeting or purchase if you are an eCommerce site.
Integration of your blog, website and business creates the right results when done with care and optimizationto achieve your goal.