Rock and Roll as a verb: " To start, commence, get moving."
DocuSign has another great idea. In addition to their awesome product, designed to decrease the inefficiencies in getting documents signed, they've come up with a new contest - Eliminating inefficiencies in your Real Estate Business.
You're invited to share the areas in which you've been inefficient with your business and explain how you've corrected it. Chances are, we can all relate and pinpoint some area(s) where we need improvement.
Research tells us that Videos should be a big part of our local marketing efforts. I've been an enthusiastic proponent for nearly a year. However, utilizing video was taking up copious amounts of time. And time is something few us can spare.
However, I've discovered a time saving and efficient short cut that has made video production more manageable. It's not a big secret and it's often used by the pros, from news organizations to documentary producers.
It's called B-roll. B-roll is essentially supplemental or additional footage that is inter-cut with the main shot in an interview or documentary. In my personal application, B-roll is pre-shot scenes of amenities and places within my market.
Therefore, I have them uploaded and available, at all times, in my video editing software. For example, if I'm doing a video featuring a specific neighborhood, there's often B-roll waiting at home to make the video complete. Rock and B-roll baby.
That means, I can shoot a few scenes, and if there's a nearby park or school, I know I've already got in my video library. Naturally, you have to match your seasons, but once you get your B-roll video, it becomes an incredible resource.
In addition, you can shoot various introductions to your videos and have those in,"the can." Naturally, a standard introductory and ending slide can also be utilized - thereby saving you even more precious time.
Let's rock and B-roll for more efficiency in video production.
