Big Home Selling Mistakes

Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

Home Selling Mistakes

I just listed a home that is new to the market.  I was in competition for the listing.  That is another story.  The seller listened to my advice on everything but the keys to selling.  

  • No For Sale Sign on the property, yet he is on a busy highway. 
  • No Sunday phone calls.
  • No email responses on Sunday.
  • No Sunday showings
These Seller's are going to rely completely on advertising and my maping ability to bring buyers.  In 2011 NARLicensed by Bigstock Photo to Flexit Realty research shared that:
  1. 45% of buyer's used the Internet to determine the home they actually purchased.
  2. 34% of buyer's found the home on the agent's website.
  3. 17% found the home as a result of a Yard Sign, if they didn't use the Internet.
  4. 4% as a referral from a friend
  5. 17% by a friend seeing the Yard Sign.
  6. 1% knew the seller's 
  7. 5% Newspapers, that's before they we went to three days a week delivery.
  8. -1% Home Book or Magazine less than 1%.
These are telling numbers if you are listing your home for sale and want maximum buyer exposure.  Seller's can help real estate agents succeed in selling by allowing the agent to use all the home selling tools available.
Home selling in a competitive market like Grand Rapids Michigan and many other cities around the nation means buyer exposure to homes for sale.  Seller's want their home to be found by as many buyers as possible.  Not using basic home selling tools does not mean the home won't sell but it may take longer than expected because of the lack of exposure that certain tools offer.
Because of no yard sign what can be done?  Direct mailings into the neighborhood to let others know the home is for sale but does not have a yard sign.  This increases the cost of selling and should be something discussed with the seller.  In your normal marketing you may only send out 200 post cards, now you may be sending out 500-1000 depending on the neighborhood density. 
Why not make some alternative suggestions.  The last one on this list works best!  I use it in high traffic areas even where my listing is within a mile radius.
  1. How about a QR code sign?  This isn't widely used but some of the Internet savvy buyer's will definitely know what it is and use it for Information.  
  2. Why not approach the seller about a Custom Sign with a phone number and brochure holder with all the home details and your information.  
  3. My other option a Link usable by smart phones, Ipads and laptops.  The sign says  "Check This Out" or the shorter version: which I prefer.
What's your solution when sellers don't help you sell?  I can't do a thing about the Sunday showings.  This is a religious belief for the sellers.

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Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Gary - good luck with these sellers as you will need it.  We never know where the one perfect buyer will come from and sellers should take advantage of every resource that is provided.

Mar 03, 2012 10:21 PM #1
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Gary ...Using those stats is a great idea when on a listing appointment!  Sometimes you just have to wonder what the seller is thinking!  Hope you have a great day!

Mar 03, 2012 10:54 PM #2
Thomas McCombs
Century 21 HomeStar - Akron, OH

Different strokes, etc. 

All the more reason to use you as a Realtor instead of doing it themselves as a fsbo. They do not have access to all the sophisticated internet tools that you have.

Mar 03, 2012 11:05 PM #3
Toronto, ON

Hi Gary - It may take longer to sell the house since fewer people will know it is for sale and people will not be able to view it on Sunday.

Mar 03, 2012 11:13 PM #4
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Barbara, exposing listing to the maximum number of buyers helps sell faster.  Not everyone looks at the home sales process the same.  Thanks for the comments Barbara.

Hi Rob, hope you have been safe from the storms!  We work with what is available.  I have shared with the seller the sales time may be expanded from normal by not using all the tools available.  Thanks for the comments Rob.

Hey Thomas, I find a place for both but they would have a tough time as a for sale by owner, in this case.  Thanks for stopping by Thomas.  Stop again, never know what I will post!

Hi Marc, exactly right, sales time will be protracted.  Thanks for your comment Marc.  We are now paying liter prices for gas and still getting a gallon here in the US.

Mar 04, 2012 12:58 AM #5
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

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