HP MagCloud - A Great Publication Tool

By
Real Estate Broker/Owner with New Paradigm Partners LLC EB #1326335

While print media is a rapidly fading choice for most real estate marketing, there are still times when a high-quality, full color magazine is a great choice. And you can publish one yourself - it's cheap, easy and great fun!

HP MagCloudA couple of years ago, HP began a new publication service called MagCloud, which allows you to print a high-quality magazine-type publication on good paper stock, from a .pdf file that you design and produce, on any subject you want. They provide choices in binding and distribution, and there is no minimum size (although publications need to be sized in any multiple of four pages) and no minimum production run - you can do 1 or 1,000. And the best part is the pricing - $.20 per page!

We've used MagCloud in a variety of ways - to make a 4-page color flyer for a property or a very nice looking Buyer's Guide for a community or neighborhood. But the most fun I've had with it is as an easy-to-use, affordable vanity press for publishing compilations of some of my photography, from trips to animal pictures.

And it gets even better - You can offer your publications for sale. You can set your own price and MagCloud will publicize your work, distribute it, and collect your proceeds for you - they only keep the $.20 per page cost, and anything you charge beyond that is your profit.

If you'd like to take a look at some of the photo art magazines I've published, click on the picture below to go to my publications page on MagCloud. You can then click on and browse through any of the magazines.

Horn OK Please

Posted by
Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525
970-689-4663
www.maryanddick.com

 

Data Source: IRES MLS

Comments (15)

Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Dick, that is exceptionally cool.  I will be back to browse....right now the snowmobile is calling me!

Mar 04, 2012 03:23 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

I think it's brilliant, thanks for sharing!

Mar 04, 2012 03:23 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Dick- I just went to "Paris" thanks to you!  What a great publication tool.  I can see where it would come in handy for helping to market a high end home as well as yourself.

Mar 04, 2012 06:17 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dick,

Thanks for sharing this neat publication tool.  With our clients scattered all over this country, we still are finding print strongholds, where not to advertize in certain publications make the local think you are out of business.  In the luxury realm in my humble opinion, print will continue to occupy a place, and done right with a strong internet presence will continue to thrive.  Of course it is a battle of the fittest and some will fall by the wayside. A

Mar 04, 2012 07:53 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Everyone and thanks for your comments.

Don - it is very cool, particularly since there's no minimum order size. You can do unique publications for individual clients and situations.

Jon - My pleasure, hope it's useful.

Cathy - I love the Paris one - that's Mary on the cover. And I've actually sold three of that one.

Alexandra - I agree, it seems that luxury publications are still hanging in there - CB does one here in Colorado that is reasonably effective, and the clients do expect something more than the usual, but the cost is really up there.

Mar 04, 2012 08:01 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

How very cool is this!!!  Thank you for sharing.

Mar 04, 2012 08:10 AM
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

You are fantastic!  Not only did you help me, but now I can do brochures about my birdhouses.  By the way, I got another order recently from someone here on the Rain! 

Mar 04, 2012 08:26 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Wow this great Dick. I can think of many ways to use this tool. Thanks for sharing.

Mar 04, 2012 08:27 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Good Morning Dick, thank you for the great tip, i have been looking for something like this. Have a great Monday

Mar 04, 2012 10:20 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Dick,

I just came over from Kathy's post this morning as your post she really learned something new. How right she was..excellent tool to have in our arsenal of marketing.

Mar 10, 2012 09:00 PM
Bryan Robertson
Los Altos, CA

Found this via Kathy's blog.  I've been looking for a less expensive publishing alternative for the books I create via Shutterfly. 

Mar 11, 2012 12:06 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Here, from Kathy's blog. This is a great idea that can be applicable in a lot of ways.                 

Mar 11, 2012 12:42 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Dick,

I just went to your link and viewed your publications. I liked them all but maybe India was my favorite as it is somewhere completely different than I usually visit. I liked the monkey and the jug but they all were wonderful. Thanks for sharing. 

Mar 11, 2012 06:36 AM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

I love this Dick - thank you so much for sharing.  I am always looking for something new.  Your pictures on there are fantastic, great job!  Suggested.

Mar 11, 2012 06:56 AM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Hi Dick,

what a really great tip.  I'm very excited to go check this out.

Mar 11, 2012 09:13 AM