March 2012 Marketing Minute

March 2012

From the Publisher
So far 2012 has gotten off to a great start for many of our advertisers. Make sure you take advantage of those Spring home shoppers by placing an ad in the new issue of Homes & Land.

"Homes & Land provides maximum multimedia benefits that are an outstanding value and well worth the investment. My clients appreciate all the additional exposure that I am able to give them to get their property sold."
Brenda O'Brien, Long Realty Company
Tucson, AZ 

3 Simple Ways to Stand Out
from Ray Edwards
When you are being compared to your competition, do your customers see any compelling difference? In today’s environment, they must! If they don’t, your business is already in trouble.
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Give Your Ad "Curb Appeal" 
You’re in the car with a homebuyer going to see numerous listings in a neighborhood. You’ve already been to a few homes and the next one on your planned route looks like an urban jungle that hasn't been pressure washed - or painted - in years. Your homebuyer most likely will want to keep driving (to your relief!). And can you blame them? You counsel your sellers religiously about the importance of curb appeal – literally giving a home stopping power – stopping by that is. Now look at your advertising from the same perspective.
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Overcome Objections and Close the Sale 
RISMedia published four helpful tips from John Boe on how to overcome objections and close a sale. "Objections are a good sign and you should actually look forward to them," says Boe. "After all, if your prospect was not interested in your product or service, they wouldn’t be asking questions." 
How to Close the Sale 

"Whatever you can do or dream you can, begin it. Boldness has genius, magic, and power in it."
– Johann Wolfgang von Goethe