I'm Pinterested! Are you?

Real Estate Agent


I know I know... more social media. Ugh - I realized that we as REALTORS are inuaded with so. much. information. with regards to online marketing. I get it. But Pinterest is VERY cool - and VERY ADDICTIVE!

What is Pinterest for those of you who don't know? Basically - it's a place where you can go to be able to share as well as save all of your images that you come across on the web.

The Pinterest website reads, "Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests."

Who should be very interested in this? First of all - it's an interior decorator's DREAM! Add as many beautiful shots as you can find to your boards - as well, feature your portfolio of your work. 

If someone sees a picture of yours - they are able to 'REPIN' that image - this is now featured on THEIR board - but with original credit going back to you!

Honestly, it's fun!

Now here's the best part! How do we as REALTORS use this? Well! Take a look at my board below (our real estate listings)... if you look closely, you'll see that there are price banners on each of our listings! How did I do this? Simply write a price (including the dollar sign) in the description of the image, and voila! Like magic!!


Last week - this listing that I uploaded was repinned 3 times by complete strangers! And really, that's what it's all about right? Syndication! Getting your listings noticed! You're clients will love you.


So yes, THIS is why I like pinterest (not the only reason, I also love love love finding inspiring images - there is so much beauty on the internet!) and this is why you should definitely check it out! 


You're able to download an add-on for firefox or chrome that let's you automatically pin images that you like while browsing the internet. Super easy! *please email me if you need help with this!*

Coldwell Banker is known for being innovative and ahead of the game in technology (have you seen their youtube channel?)

Please view Coldwell Banker's Pinterest account here

And DEFINITELY make sure you view mine here!

Let's connect and get Pinterested! See you there!!


Posted by


Emily Read
Director of Marketing and Technology

Keller Williams Salt Lake City









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Show All Comments
Andrew Capelli
Hoover Elementary - Hazel Park, MI

Emily: Great post- I have signed up for Pinterest but haven't used it yet.  Your article has convinced me I should take the next step.  Thanks for sharing!  :)

Mar 05, 2012 02:44 AM #1
Bryan Robertson
Los Altos, CA

I wrote a blog about effective marketing on Pinterest.  The only issue I have is settling up the copyright issues.

Mar 05, 2012 03:08 AM #2
Linda K. Mayer
License # 01767321 - La Verne, CA

Emily, GIRL!  I have missed you so much!  Love Pinterest, will have to find you and follow you.  I had to bookmark this because you gave so much info I need to explore that I will have to do it later in my spare time.

Mar 05, 2012 04:33 AM #3
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Emily>>>>>>>>>>> thank you again for getting my Disney Princess to me ;) BIG HUGS!

As for this Pinterest, don't you have to be invited by someone? If so, invite! ;) I want to use EVERY SOCIAL MEDIA plug-in and know it.... Thx again... <3

Mar 05, 2012 04:42 PM #4
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Emily--I have a Pinterest account and have not used it yet.  I am like Bryan--still debating the copyright issues, which I keep reading more and more about.  Nice to have you back in the Rain.  

Mar 05, 2012 05:49 PM #5
Emily Read
Salt Lake City, UT

Hey everyone - thanks for the comments

@Andrew - Yes! Do it! When you're signed up, look me up!

@Bryan - I understand your concern, I think we're somewhat safe - with Pinterest crediting the original poster (and websites have the option of NOT being able to be pinable, I think we're somewhat safe. :)

@Linda - missed you too girl! xo!

@Lauren - not sure if you still need an invite - I will invite you right away!

@Janet - ya, an interesting issue we're dealing with at the moment... but again, I think we're okay. :)

Mar 06, 2012 02:22 AM #6
Emily Read
Salt Lake City, UT

And p.s. Lauren - you're so welcome! Too bad we couldn't see each other in person - I look forward to the next visit! :)

Mar 06, 2012 02:23 AM #7
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA - Murphy, NC
Mountain Living Team in Murphy NC and North GA

I am definitely Pinterested! Haven't added listing yet, but more of the area scenery. You've inspired me to get busy though!

Mar 06, 2012 04:03 AM #8
Emily Read
Salt Lake City, UT

Thanks Lee and Carol - and thanks for the follow on Pinterest - I've followed you back! :)


Mar 06, 2012 04:19 AM #9
Simone Bercu
Metro Referral - Palm Beach Gardens, FL
Not state specific Real Estate - GRI, e-PRO, AB

Thanks for the post Emily. I got one new bit of information,but that opened up other questions.  If others are to give credit to my pictures, what am I supposed to do to show that credit?  None of the re-pins of my photography gave credit to my board.  Thanks.

Apr 20, 2012 08:43 AM #10
Simone Bercu
Metro Referral - Palm Beach Gardens, FL
Not state specific Real Estate - GRI, e-PRO, AB

Emily, thanks for your call!

Apr 20, 2012 11:32 AM #11
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Emily, check out the newest group for Pinterest people. Recycle your post here. http://activerain.com/groups/PinterestingIdeas

Apr 21, 2012 10:44 AM #12
Gabrielle Jeans
WebTech Dezine, Gabrielle Jeans Real Estate Coach - Toronto, ON
Real Estate Web Solution, Real Estate Trainer and Coach

I think Pinterest is great. I have started seeing lots of traffic from Pinterest to my website. So it's great.

May 23, 2012 12:02 AM #13
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