If You Can’t Spell My Name Correctly – I Can’t Buy What You’re Selling

Real Estate Broker/Owner with North Shore Suburbs & Chicago Real Estate

CorrespondenceAttention to detail goes a long way.  Especially when someone is asking for my business.  Lately, I’ve received a few solicitations via the LinkedIn and ActiveRain networks.  Like most individuals, I do not prefer unsolicited sales pitches.  Typically, I will seek out goods and services that I need – when I need them.  However, there are times when I am fascinated or intrigued by a particular solicitation and therefore, I might be willing to learn more.  So, if you’re trying to recruit customers or clients, spelling someone’s name correctly is a good place to start.

You might say I have a bit of an obsession about it.  Ask anyone who knows me and they will tell you how much I appreciate when someone spells my name right.  Clearly, this could be the reason why I began the practice of double-checking name spellings many years ago.  Back then, you had to pick up the phone and ask personally.  Nowadays, it’s even easier since you can find almost anyone on the Internet using a couple of keystrokes.  Or, in the instance of LinkedIn and ActiveRain, all you have to do is look carefully and follow what you see.  It’s really such a simple concept that takes very little time and in my opinion -- significantly adds to my perception of a person’s professionalism.

Whatever you’re selling, your goal is to get people to take you seriously.  If you demonstrate your sincerity by spelling my name right, at least you’ve positively grabbed my attention.  On the other hand, spell my name wrong and you’ve lost me completely.  Everyone knows that we never get a second chance to make a first impression.  To me, spelling someone’s name correctly is an important and fundamental part of making great first impressions.  And often times, it's the minor things that can produce major results – one way or the other.

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carie shapiro

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Eric Peltier
Eric Peltier - Premier Mortgage Group - Boulder Colorado - Boulder, CO
Mortgage Lender in Boulder CO

It is certainly as easy as you say.  Double, even triple-check it!

Mar 05, 2012 03:54 AM #1
Angela Lyons
REAZO - Missoula, MT
Reazo.com for home buyers and sellers.


You are so right. As a former newspaper reporter, i cannot tell you how often the "getting the name right" notion was reinforced. Its critical if you want someone to take you seriously.


Mar 05, 2012 03:56 AM #2
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kerrie, Carrie, Carie.....don't you just love that when they goof your name up?  We get regular credit card offers for the last name of Copear.  I don't know how an S became Co, but somebodies database is whacked!

Mar 05, 2012 04:05 AM #3
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Carie - I must suggest this one!  I get McCormick all the time instead of McCormack.  Easy enough to confuse but I go out of my way to say McCormack clearly and at times even spell it.  Most of us are proud of our names and heritage and it does get under the skin when not pronounced or spelled correctly!

Mar 05, 2012 04:06 AM #4
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Eric:  Yes, very simple ... and quadruple check if necessary :)

Grant:  Sounds like you know exactly what I mean :)  You're absolutely correct ... getting someone's name right is critical if you want to be taken seriously.

Liz & Bill:  HA!  Over the years, I've seen my name misspelled so many different ways I can't even count.  An "S" becoming "CO" ... hmmmm.  I'm stumped :)

John:  Sounds like you feel my pain, my friend!  It has been a lifelong pet peeve of mine.  Like you, I especially like it when I spell my name for someone, and I still receive correspondence with it spelled incorrectly?!?  Thank you for your comment and for the "suggest," Mr. John McCormack :)

Mar 05, 2012 04:37 AM #5
Kimm Cloutier
Agawam, MA
Realtor - Agawam, MA

I am so with you on this, Carie.  People are constantly spelling my name with only one M even when they've received an email or other written correspondence from me or after I've spelled it for them.  It's completely frustrating!  It's probably one reason why I, like you, double check the spelling of somone's name.  Suggested. 

Mar 05, 2012 05:30 AM #6
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Kimm:  I totally agree .... it is soooo frustrating, isn't it?  And, for those of us who have unique spellings, it happens too often.  Yet, I even have a few friends with very common names (i.e. Mark, Robin, etc.) who receive crazy spellings from time to time.  Go figure :)  Thanks for your comment and for the "suggest!"

Mar 05, 2012 06:07 AM #7
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC


I cut people a lot of slack on my last name.  I cut them none on my first name!  Call me Margie or Marjorie or Maggie and I won't answer, or do what you ask or buy it.  I just gave the tech support person at my ISP a lesson about that....

Mar 05, 2012 07:37 AM #8
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Marge:  I know what you mean.  Sometimes, I get called Claire or Corey or something along those lines.  Not to mention the variety of spellings.  But, when that happens, I'm like you ... no answer and no buy :)

Mar 05, 2012 11:52 AM #9
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